What are the responsibilities and job description for the Marketing Specialist position at Intuit?
About Intuit
Intuit is a global financial technology company that helps consumers, small businesses, and the self-employed achieve financial prosperity through products like TurboTax, QuickBooks, Credit Karma, and Mailchimp. We are committed to innovation, customer success, and a culture of collaboration.
Job Summary
We are seeking a Marketing Specialist to join our dynamic remote team. This role is ideal for a creative and data-driven marketing professional who can execute marketing strategies, analyze performance metrics, and optimize campaigns to drive customer engagement and business growth. The Marketing Specialist will work closely with cross-functional teams, including product marketing, sales, and content teams, to create impactful marketing initiatives.
Key Responsibilities
- Develop and execute multi-channel marketing campaigns to increase brand awareness, customer acquisition, and retention.
- Analyze market trends, customer insights, and competitor activity to optimize marketing strategies.
- Create and manage digital marketing efforts, including email marketing, social media, paid advertising, and content marketing.
- Collaborate with design and content teams to develop compelling marketing materials and assets.
- Measure and report on campaign performance using data analytics tools, making data-driven recommendations for improvement.
- Support lead generation and conversion initiatives through targeted marketing tactics.
- Stay up to date with industry trends and emerging marketing technologies to enhance campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2 years of experience in digital marketing, content marketing, or related roles.
- Strong knowledge of digital marketing channels, including SEO, PPC, email marketing, and social media.
- Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment while collaborating with a global team.
- Experience in the fintech or SaaS industry is a plus.
What We Offer
- Competitive salary and benefits package.
- Fully remote work with flexible hours.
- Career growth and development opportunities.
- Collaborative and inclusive company culture.
- Access to cutting-edge marketing tools and resources.
