What are the responsibilities and job description for the Mid-Market Principal Product Marketing Manager position at Intuit?
Overview
We are looking for a product marketing leader able to develop and execute initiatives across the inbound and outbound ends of our QuickBooks Live portfolio of offerings. This individual will possess an outstanding ability to analyze problems and apply quantitative and analytical approaches toward trajectory-changing marketing solutions. Strong strategic skills, seamless cross-functional partnerships, customer empathy, business management rigor, a bias for speed, and executive-level influence skills will be essential.
This leader will operate in strong partnerships with Analytics, Product Management, Service Delivery, and Finance. To be successful, you will bring a mix of strategic vision, communication skills, collaborative mindset, GTM experience, and a consumer orientation within a cross-functional, dynamic organization with a need to move with velocity.
What you'll bring
8 years professional experience in marketing or product marketing
Bachelor’s degree required. MBA or equivalent experience preferred
Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
Solid written and verbal skills to communicate program objectives, recommendations, and results to senior leaders
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Track record of making data-based business decisions balanced with experienced judgment
Proven success in turning deep customer understanding into insightful market strategy and execution that drives strong business results
How you will lead
Leverage consumer insights, competitive understanding, and data to define and execute against growth opportunities with strategic and executional excellence
Develop a deep understanding of the product-offering and value equations to influence product and service delivery roadmaps, influence pricing and entitlements, and create persuasive consumer experiences
Translate consumer segment and marketplace needs into strategic product and marketing plans to drive both acquisition and retention
Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A / B testing to roll-out experiences and creative that deliver improved business outcomes
Establish metrics for success and actively analyze business data to generate insights and make informed decisions that drive business results
Demonstrated ability to lead with operational rigor through the development of principle-based prioritization across an array of offerings and initiatives
EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
