Demo

Principal Product Manager- Externalization

Intuit
New York, NY Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 3/8/2025
Overview

We are looking for a dynamic builder to join our team as a Principal Product Manager, Externalization. In this role, you will be responsible for evaluating internal core capabilities, developing hypotheses for where these capabilities would solve big customer problems and then designing/executing rapid experiments to test hypotheses. Based on learnings, you will help develop and launch new businesses. The role is akin to an Entrepreneur in Residence (EIR) from the venture capital world, except you’ll be working in the playground of Intuit’s rich capabilities. As a successful candidate, you will bring strong technology and business acumen, an ability to build business experiments and customer prototypes and exceptional cross-functional and stakeholder management. If you’d like to design and launch start-ups within the dynamic Intuit environment, join us and be a part of our mission to revolutionize the way people manage their finances.

What you'll bring

  • Ability to assess core competencies: 3 years of experience in business analysis, strategic planning, or management consulting, with a focus on core capabilities assessment. Strong analytical and problem-solving skills. Experience in developing and implementing assessment frameworks and methodologies. Excellent data collection and analysis skills, including proficiency in relevant tools and techniques.
  • Extensive experience in design of experiments and rapid prototyping: 3 years of experience in designing experiments and rapid prototyping. The ability to generate innovative ideas and solutions, think outside the box, and explore different design options. Strong analytical skills to break down complex problems, identify key variables, and design experiments to test hypotheses. A systematic approach to troubleshooting, identifying root causes, and iteratively improving designs based on experimental results.
  • Business development experience: 3 years of experience in new business development. Adept in communicating value propositions and persuading stakeholders to support new initiatives. Proven ability to identify, qualify, and pursue leads, build relationships with potential clients, and close deals. A strong focus on achieving targets and delivering measurable results.
  • Entrepreneurial (scrappy) general management scope: Experience in core business areas (product, marketing, sales, finance, and operations) that allows for strategic thinking about how to identify and pursue growth opportunities. Understanding of financial statements, key performance indicators (KPIs), and how to assess the financial viability of new initiatives.
  • Knowledge of technology and fintech: 5 years working in technology companies with strong interest in fintech. AI and ML experience in product offerings/experiences is a plus. BA or BS degree required with a focus in computer science or business administration preferred. Equivalent experience will be considered.

How you will lead

  • Define Internal Core Capabilities: Assess internal core capabilities and define those which have the greatest externalization potential. Design and implement effective frameworks and methodologies for evaluating core capabilities, including data collection, analysis, and reporting. Analyze the collected data to identify key strengths, weaknesses, opportunities, and threats related to core capabilities.
  • Go Wide to Identify Market Opportunities: Conduct market research and analysis to evaluate potential to apply core capabilities to big unsolved customer problems. Analyze industry trends, competitive landscapes, and emerging technologies to identify opportunities. Evaluate the potential of new markets based on factors such as market size, growth rate, profitability, and competitive intensity.
  • Go Deep to Identify Customer Problems: For select market opportunities, build an end-to-end (E2E) understanding of the customer journey. Gather data through interviews and direct observations. Obsess over the customer experience and focus on the biggest and most meaningful problems to be solved.
  • Develop Benefits and Solutions: Describe the benefits that customers will experience when you solve their problem. Think forward to describe the ideal end state. Only then, begin to develop solutions and approaches to solve the problem. As you develop your solutions, identify the key assumptions and dependencies. Throughout all, collaborate with cross-functional teams including engineering, design, data science, marketing, risk, partnership and sales, to deliver integrated high-quality software products
  • Design and Execute Rapid Business Experiments: Start with clear data-driven hypotheses. Develop a roadmap for experimentation where each experiment is designed to test specific hypotheses based on prior learnings. Zoom in and out to keep perspective on the E2E customer journey and biggest problems to be solved. At every stage, define and measure appropriate key performance indicators (KPIs) for product success and continual improvement.
  • Rapidly Refine Product-Market Fit: Develop and execute rapid tests. Ensure the appropriate level of statistical rigor, while maintaining speed to business outcomes. Execute on early-stage business development work with customers and partners. Focus on success metrics that validate the customer’s love of the product.
  • Write the Series A Investment Memo: With product-market fit, it’s time to write the Series A investment memo. This requires you to bring together all the elements of the business to scale from 0->1. It will include the customer problem, benefits of our solution, competitive environment, product roadmap, business model and strategy, team, resources and a financial model. It will discuss risks and mitigations. It will align the new venture with the overall goals and objectives of Intuit.
  • Jump on the rocketship or create a new one! With the venture launched at Series A, you may choose to join the new venture or you may choose to go through the exciting process of new business creation again. Or you may choose to join another team at Intuit. The possibilities are endless.

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