What are the responsibilities and job description for the Digital Marketing Analytics Strategist - Hybrid position at Intuitive Technology Group?
Job Description
Job Description
Digital Marketing Analytics Strategist - Hybrid
Location : Hybrid, 1-2 days / week in Minnetonka, MN
We're looking for a Digital Marketing Analytics Strategist to drive our client's Government Programs and M&R acquisition portal marketing efforts. This exciting role focuses on broker and portal marketing, as well as consumer acquisition experience marketing.
Key Responsibilities
- Lead data-driven decision-making initiatives
- Design and deliver actionable insights through reports and dashboards
- Collaborate on measurement plans and strategic roadmaps
- Optimize campaign performance and user experience using data
- Guide process transformation for improved efficiency and outcomes
- Analyze IT and business metrics for actionable insights
- Utilize AEP products (Adobe Analytics, Target, CJO, AJO) to enhance marketing efforts
- Collaborate with cross-functional teams to achieve marketing goals
Qualifications
Preferred Skills
