What are the responsibilities and job description for the Marketing Coordinator position at Investment Real Estate, LLC?
The Role:
Reporting directly to the Director of Marketing, the Marketing Coordinator will play an integral role supporting the execution of various marketing initiatives across multiple digital channels. You will gain hands-on experience in a real-world marketing team, with exposure to multiple areas of digital marketing in a growing company. This is a great opportunity to develop portfolio-worthy work in organic social media, paid ads, content creation and website management in a collaborative, learning-focused environment with mentorship from experienced marketing professionals.
The Business:
The Investment Real Estate Group of Companies (IREGC) is composed of real estate-centric entities focused on the self-storage industry. In addition, we own and operate a portfolio of over 70 stores with a stated goal of reaching 100 stores by the end of 2025. Our market area includes thirteen states in the Mid-Atlantic and Northeastern regions, and beyond. IREGC provides property management, development & construction services, and insurance products. Learn more at www.irellc.com.
The Environment:
IREGC employees are team-oriented where all colleagues wear many hats and help each other succeed. While business is the priority, colleagues are encouraged to live healthy, balanced lives. Our company is guided by the core values of doing the right thing for our clients, being engaged, enthusiastic and competitive, working hard and smart, being positive, being compassionate and authentic, and having fun and celebrating success.
Essential Duties & Responsibilities:
- Assist in content creation, scheduling and community engagement across social platforms (Facebook, Instagram, LinkedIn, etc.) and IREGC companies.
- Monitor and analyze social media performance to optimize future campaigns.
- Assist in brainstorming content ideas and latest trends.
- Design marketing materials using Photoshop, InDesign, and Canva for both digital and print use.
- Video editing.
- Ensure brand consistency across all marketing assets.
- Assist in setting up and optimizing paid campaigns across Google Ads, social media, and other digital platforms.
- Analyze ad performance data and recommend improvements.
- Support updates and maintenance of company websites to ensure fresh and relevant content.
- Assist with basic SEO and website analytics tracking.
- Order store marketing materials on an as needed basis for current and new locations.
- Other duties as assigned
Experience:
- Degree in Marketing, Communications, Graphic Design, or a related field.
- Familiarity with social media platforms, digital marketing, and content creation.
- Basic knowledge of Photoshop, InDesign, and Canva (bonus points for experience with video editing)
- Strong attention to detail and ability to multitask in a fast-paced environment
- Excellent written and verbal communication skills.
Physical Requirements:
- Duties performed in a standard, indoor office environment.
- Be stationary for prolonged periods of time.
- Stooping, bending, twisting, reaching and repetitive motion may be required in completion of job duties.
- Must be able to lift 10 pounds.
