What are the responsibilities and job description for the Lead Marketing Strategist position at Invisible Ventures?
POSITION: Lead Marketing Strategist
Full Time - Hybrid (In office part time)
ATLARGE is seeking a driven and adaptable professional to join our team as a Lead Marketing Strategist. This role is designed for an individual contributor who will initially focus on mastering key responsibilities and delivering impactful results. Over time, the expectation is to grow into a leadership role with the expectation of building and managing a high-performing support team. In the individual contributor phase, you will:
- Take ownership of core responsibilities and projects, demonstrating initiative and delivering results that align with organizational goals.
- Develop a deep understanding of the role, team dynamics, and organizational strategy.
- Collaborate across teams to identify opportunities for improvement and innovation.
- Please see the section titled "Marketing Strategist Job Description" for information about the overall role and responsibilities.
As you transition into a leadership role, you will:
- Play a key role in hiring, developing, and leading a team to achieve department objectives.
- Build and document processes
- Mentor and inspire team members, fostering a culture of collaboration and excellence.
- Take strategic ownership of your area, driving innovation and ensuring the team’s alignment with overall goals.
- This position is ideal for someone who is ambitious, eager to grow, and ready to embrace increasing responsibility and leadership challenges as they advance in their career.
MARKETING STRATEGIST JOB DESCRIPTION.
ATLARGE is looking for the next changemaker to join our team. We’re hiring an experienced Marketing Strategist to handle digital marketing, communications, and campaign development. The ideal candidate has aspirations to move from an Individual Contributor to a leader, with the goal and ability to build, train, and manage their own team.
The Marketing Strategist will work alongside clients, and account, design and communication leads to craft and execute marketing strategies to reach client goals. You will work collaboratively with customers to create rich, engaging multi-year communication strategies that drive business results.
To be successful as a Marketing Strategist, you should be a strategic thinker with a passion for both communications and digital marketing. You should possess a variety of skills across various digital platforms, showcase your ability to develop smart and successful campaigns, and be comfortable leading clients. You should be detail-oriented, have reporting and analytical skills to
Tasks include
- Helping clients solve complex problems through effective communications
- Define and implement marketing strategies that align with a client’s business objectives
- Use analytics and metrics, and a number of technologies/tools, to analyze campaign results, successes and KPIs
- Developing strategies for digital marketing campaigns
- Tracking campaign performance of campaign initiatives
- Managing digital marketing and ad campaigns
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Develop key relationships with clients, leadership, and key stakeholders and possess the communication skills and confidence to deliver to non-technical audiences
- Communicating and presenting to colleagues, senior managers, and clients.
Marketing Strategist Requirements:
- Bachelor's degree in marketing or equivalent work experience.
- Demonstrable experience leading, building and managing SEO/SEM, communications, email, social media and/or display advertising campaigns – including tactical knowledge of the individual platforms. Bonus points if you maintain platform certifications!
- Deep knowledge of digital marketing across social, display, and programmatic platforms, including account setup, management, monitoring and reporting
- Strong digital marketing skills with a deep understanding of traditional communications and how all parts work together to create effective strategies to reach client goals.
- Experience with analytical and reporting tools, including Google Analytics (GA4) and Data Studio.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
- A proactive attitude, drive and enthusiasm to carry out projects to conclusion
Benefits include:
- Option for hybrid work environment (2-3 days in office)
- Flexible work schedule
- Employer health insurance contributions, with options for vision and dental
- Paid time off to support local communities
- 10 days paid time off, 2 personal days, and 2 days of sick time
ABOUT ATLARGE
Want to love what you do in an environment that values entrepreneurial thinking and growth alongside other high-performing individuals? If you answered yes, then ATLARGE is hiring.
Leading brands across a diverse set of industries partner with us to drive their customer experience and produce results. We accomplish this by:
- Developing consumer-facing products &brands
- Marketing planning & execution across all possible mediums
- Mapping customer engagement strategies
- Identifying & implementing solutions that ultimately drive measurable results
Our Mission: Solve meaningful challenges.
Our Vision: Redefine the agency/client relationship.
Founding Principles:
- Solve meaningful challenges.
- Wherever we are, whatever we do, we have a duty to serve our community.
We are seeking curious, innovative individuals who align with our core values:
- Innovation
- Authenticity
- Collaboration
- Community
- Excellence
- Fun
