Marketing Manager, Communities

Who We Are

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 80,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,400 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

Job Summary

The Marketing Manager plays a pivotal role in leading, executing and optimizing marketing strategies with the goal of driving new resident acquisition for Build-to-Rent (BTR) and third-party managed communities. This team member will be responsible for creating cohesive marketing strategies across invitationhomes.com, email/SMS, paid media channels such as Meta, Google and Zillow among others, as well as field marketing and physical signage strategies for BTR communities. This role involves cross-functional collaboration across multiple internal teams and as such, requires an individual with strong interpersonal skills and the ability to influence without authority.

What You’ll Do

• Evaluate, develop, and implement strategic marketing plans to drive new customer acquisition for Build-to-Rent and Third-Party Managed communities.
• Execute and optimize campaigns across multiple paid and owned digital channels including Meta, Google, Zillow, Email and SMS, among others.
• Analyze, interpret and report campaign performance and key insights to key internal partners and leadership.
• Serve as the project manager for all BTR marketing initiatives including new community launches, campaigns and creative updates
• Serve as the primary marketing partner and liaison to the Invitation Homes’ Investment Management Group, adjusting marketing strategies to meet business objectives and staying attuned to shifting priorities.
• Create field marketing plans for localized campaigns customized to each community, to include business outreach strategy, signage and participation in local events among other hyperlocal tactics.
  
  
  

Who We’re Looking For

• Bachelor's degree in marketing or related field
• 6 years of relevant work experience in marketing or related field
• Proven success in creating and executing campaigns across multiple marketing channels including Google, Meta, Email and SMS as well as website/app experience.
• Experience in developing data driven insights and leveraging data to inform marketing strategies.
• Track record of delivering results in a fast-faced, entrepreneurial environment.
• Skilled in program management and supporting operational improvements.
• Field marketing experience preferred.
  
  
  

Skills/Specialized Knowledge

• Self-motivated and goal oriented – ability to work independently and desire to work in a fast-paced and entrepreneurial environment.
• Strategic thinker with strong project management skills, attention to detail and ability to manage multiple cross-functional projects at once.
• Excellent communication skills, both written and verbal, with ability to influence without direct
  
  
  

authority.

• Excels with data analytics to inform insights, measure performance and drive improvements and
  
  
  

recommendations.

• Strong relationship builder and interpersonal skills, exhibiting a collaborative team-player mindset.
• Creative thinker with a passion for driving innovation marketing plans throughout digital decision
  
  
  

journey for prospects.

• Ability to thrive in fast-paced, self-directed entrepreneurial environment.
  
  
  

Why Invitation Homes

We Stand For Flexibility, Opportunity, And a Home That People Can Make Their Own. It’s As True For Our Associates As It Is For Our Residents. Just Like We Help Our Residents Live Freer, We Liberate Our Associates’ Careers, Too. Our Associates Know That At Invitation Homes Goals Matter, Potential Is Unlocked, And Careers Thrive. Invitation Homes Isn’t Just a Workplace It Is a Possibility Place. Invitation Homes Offers The Below To Each New Associate

• Competitive pay and an annual bonus program for all associates
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Team events and gatherings
• Employee resource groups: Together with Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation.
  
  
  

Invitation Homes truly is where possibility lives, pour a new foundation here!

Salary Range

$71,925.00 - $124,670.00

Compensation And Benefits

To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including:

• Annual bonus program
• Health, dental, vision, and life insurance
• Long-term and short-term disability insurance
• Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays
• 401(k) with company matching contributions
• Awesome work environment with casual dress
• Team events and gatherings (Pre- and Post-Covid)
  
  
  

Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at humanresources@invitationhomes.com.

To all recruitment agencies: Invitation Homes does not accept agency resumes. Please do not forward resumes to Invitation Homes employees. Invitation Homes is not responsible for any fees related to unsolicited resumes.