What are the responsibilities and job description for the Director, Brand Management position at INVIZ?
We are currently seeking a seasoned Director of Brand Management with a background in traditional entertainment and digitally native properties. The ideal candidate will have proven success managing multiple category licensees, implementing strong internal processes, and creating a marketing and product roadmap.
About Invisible Narratives
Invisible Narratives is the first of its kind Tra-Digital Studio that uniquely bridges traditional entertainment with the creator economy. By integrating the best of Hollywood's established business practices with the nimbleness of digital content creation, the studio capitalizes on the strengths of both domains. Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible is uniquely focused on building billion dollar entertainment franchises that originate from the Creator content ecosystem.
Responsibilities
- A 360-degree role in a dynamic team, involving the development of licensing strategies, retail relationship management, overseeing the product roadmap, and go-to-market strategy.
- Creating a cohesive strategy that extends through the brand's overall world, connecting gaming, digital content, and theatrical plans.
- Securing select licensing deals in partnership with outside agencies/partners from top tier licensees.
- Responsible for managing and streamlining internal projects through to partners.
- Creating sales targets/goals against licensee projections to ensure partners exceed MGs and identifying potential gaps.
- Royalty tracking, analyzing, and licensing agreement management.
- Managing master licensees and helping them meet expectations.
Requirements
- Background in studio franchising is a plus and/or experience working with a diverse portfolio of IP, with a minimum of 5 years in licensing, client management, or brand building.
- Strong background in brand strategy, licensing negotiations, retail planning, sales, and consulting.
- Demonstrated ability to build and maintain strong relationships with licensees and high-level executives.
- Experience with royalty reporting, forecasting, and managing contractual obligations.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Professional demeanor and the ability to interact with senior executives in Fortune 500 companies.
- Strong analytical skills and the ability to interpret market trends and data.
- Ability to work independently and as part of a team, with a high level of initiative and problem-solving ability.
- Activating retail and marketing initiatives for client brands and licensees, including product and lifestyle photoshoots and the development of marketing materials.
- You may also be required to carry out any other duties within the scope and purpose of the job.
Preferred Skills and Experience
- Ability to excel in a fast paced, start-up environment
- Highly organized, detail-oriented, and adaptable, with the ability to manage workload and switch between brands and licensees.
- Knowledge of licensing strategies in the kids' IP industry.
- Personality, attitude, and enthusiasm are key to building trusting relationships with clients, licensees, prospective licensees, and colleagues.
- Strong attention to detail, ensuring tasks are accomplished thoroughly and efficiently.
- Excellent verbal and written communication skills, with the ability to engage effectively with client institutions and licensees.
- Strong interpersonal skills, maintaining confidentiality and remaining open to others’ ideas.
- Always willing to put the client first, with a positive and friendly customer service attitude.
Salary : $125,000 - $150,000
