Lead Generation Specialist

About Ion

ion is a data analysis tool designed for K-12 schools and districts. We combine advanced education analytics with MTSS, RTI, PBIS, Case Management and Intervention monitoring in one simple platform. Located in Pleasant Prairie, WI our team is family oriented, hard working and innovative.

Job Description

ion Software Group is seeking a highly motivated Systems Integration Specialist to join our team. The ideal candidate for this position is curious, a passionate problem-solver, teachable, and is reliably able to prioritize tasks without supervision.

At ion, we believe that technical ability is not everything. The ideal candidate will also be committed to building our culture - which values family, teamwork, integrity, and fun.

The Lead Generation Specialist is responsible for identifying and attracting potential customers (leads) for a business by researching target markets, creating and executing targeted marketing campaigns across various channels, and utilizing data analysis to qualify and nurture leads, ultimately driving sales growth.

Key Responsibilities:

• Lead Identification and Research:
  Conduct market research to identify potential customer segments and generate qualified leads through various sources like online directories, social media, and industry events.
• Campaign Development and Execution:
  Design and implement targeted marketing campaigns across multiple channels including email marketing, content marketing, social media advertising, and paid search to attract and engage potential leads.
• Lead Qualification and Nurturing:
  Qualify leads based on their needs and interests, and develop lead nurturing strategies to guide them through the sales funnel using personalized communication.
• CRM Management:
  Maintain and update a CRM system with lead information, tracking interactions and progress throughout the sales cycle.
• Data Analysis and Reporting:
  Analyze lead generation data to identify trends, measure campaign performance, and optimize marketing strategies for maximum lead conversion.
• Content Creation:
  Develop engaging content such as blog posts, webinars, and social media updates to attract and educate potential customers.

Required Skills:

• Strong Marketing Knowledge:
  Thorough understanding of marketing principles, including digital marketing strategies, content marketing, and lead generation tactics.
• Analytical Skills:
  Ability to analyze data, interpret trends, and use insights to inform marketing decisions.
• Excellent Communication Skills:
  Strong written and verbal communication skills to effectively engage with potential leads and build relationships.
• CRM Proficiency:
  Expertise in using CRM systems to manage leads, track interactions, and report on sales pipeline.
• Technical Skills:
  Familiarity with marketing automation tools, social media platforms, and email marketing software.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in lead generation, preferably within a B2B or B2C environment
• Demonstrated ability to achieve lead generation targets and deliver measurable results

Bonus Points

• Understanding of K-12 education data including student information systems, assessment, intervention, program evaluation and instruction
• Experience working in a small business

Job Type

• Position is located in Pleasant Prairie, WI. US Candidates only. Local candidates only (Southeast Wisconsin, Northeast Illinois).
• Full Time - No Contract or Contract to Hire.

A skills assessment may be required. A background check is required for the successful candidate.