Lead Generation Manager

ION Solar is seeking a Lead Generation Manager to lead our SEO, Google AdWords, and lead generation efforts. The ideal candidate will be responsible for creating, implementing, and managing digital marketing campaigns to increase our online presence and generate qualified leads for our solar sales team.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy that includes SEO, Google AdWords, and other digital marketing tactics to increase online visibility and generate qualified leads.
• Conduct keyword research and develop SEO strategies to optimize our website and increase search engine rankings.
• Create, manage, and optimize Google AdWords campaigns to generate leads and maximize ROI.
• Develop and manage lead generation campaigns across multiple channels, including email marketing, social media, and other digital channels.
• Analyze and report on campaign performance using Google Analytics and other tools to identify opportunities for improvement and optimize ROI.
• Collaborate with cross-functional teams, including sales and content teams, to ensure alignment and consistency across all marketing channels.
• Stay up-to-date with the latest digital marketing trends and best practices, and continually test and optimize campaigns to improve results.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• At least 3 years of experience in digital marketing, with a focus on SEO, Google AdWords, and lead generation.
• Strong knowledge of SEO and AdWords best practices and tools, as well as experience with email marketing, social media advertising, and other digital marketing channels.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills, with experience using Google Analytics and other analytics tools to measure and report on campaign performance.
• Excellent communication skills and ability to work effectively with cross-functional teams.