What are the responsibilities and job description for the Marketing Manager - Demand Generation, Content & Product Marketing position at IOTAP Inc.?

Job Description

Description : What You’ll Do

Demand Generation & Growth Marketing

Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
Own lead generation —drive inbound traffic, optimize conversion rates, and track campaign ROI.
Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
Coordinate webinars and external events , driving attendance and engagement.
Analyze campaign performance, website traffic, and conversion rates , making data-driven improvements.

Content & Product Marketing

Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy .

Own and execute the social media strategy , primarily focusing on LinkedIn .

Craft compelling messaging around Work 365’s product features, benefits, and differentiators for IT service providers and Microsoft partners.

Work closely with leadership and technical teams to translate product updates into market-ready messaging.

Optimize SEO strategy , ensuring high-ranking content that attracts the right audience.

Collaboration & Execution

Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.

Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.

Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs , refining strategies based on performance insights.

Requirements :

What We’re Looking For

3–6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems .

Proven demand generation experience —running LinkedIn Ads, Google Ads, SEO, and email marketing.

Strong content marketing skills , including blog posts, case studies, and email sequences.

Experience managing webinars and virtual events , driving engagement and conversions.

Hands-on experience with HubSpot (or similar marketing automation tools).

Data-driven mindset—able to analyze marketing performance and optimize accordingly .

Self-starter, able to execute independently and work cross-functionally.

Why Join Us?

Be part of a fast-growing Microsoft CSP and subscription billing company.

Own and shape the marketing strategy —your impact will be visible and measurable.

Competitive salary with growth opportunities based on performance.

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Associate Product Manager

IOTAP Inc.

Reston, VA Full Time

Job Type Full-time Description Introduction : IOTAP is the creator of Work 365. Work 365 is a SaaS application for compa...

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