What are the responsibilities and job description for the Marketing Officer position at Iowa Trust & Savings Bank?

Primary location for this position may be at any of Iowa Trust Bank branch locations : Clive, Emmetsburg, Panora, Sac City, Bettendorf.

SUMMARY

The position of Marketing Officer is responsible for the planning, management, and execution of all marketing initiatives and the day-to-day marketing functions of the financial institution. Develops and implements a marketing program that is in alignment with the overall bank's strategic objectives. Participates in bank committees and consistently applies the Vision, Mission, and Values of the organization.

ESSENTIAL DUTIES AND RESPONSIBLITIES

Supervises marketing staff. Work with location marketing committees to implement the overall branding and marketing strategy of the bank and assist with local bank events in each market.
Collaborates with third party marketing firm (as needed) with the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments.
Collaborates with Executive Team to develop targeted marketing programs that assist in the achievement of branch and Officer goals.
Executes targeted marketing campaigns, including development and coordination of direct mail, advertising (traditional and digital), branch signage, and website content. Tracks and reports results.
Schedules local media buys with vendors, negotiating rates and / or contracts. Evaluates advertising proposals presented by vendors.
Social media- oversees and reviews social media strategies and assures compliance with Bank’s social media Policy and Procedures.
Assures all forms of advertising meet compliance requirements and keeps marketing records for bank audits and exams as required.
Assesses and processes Contribution requests with Officers in keeping with the Bank’s guiding principles and strategic objectives. Leverages the bank’s exposure by identifying employee involvement opportunities and other visibility, including signage, mentions, etc.
Assists with production of the Bank’s annual report and other shareholder communication pieces.
Assists in the assessment and development of new products and services that meet customer needs.
Manages and administers the bank’s Customer Relationship Management (CRM) program and software.
Website - assures the bank’s website content is updated with relevant resources and information to help customers with their financial needs.
Coordinates internal and external research projects.
Manages the marketing development, advertising, and contributions budgets.
Manages the email marketing system by uploading lists, creating content, and scheduling and coordinating automation needs.
Reviews key website, social media, & digital marketing analytics. Reports and recommends strategies that support key bank initiatives and goals.

Public Relations

Plans and organizes bank-sponsored events.

Identifies community events and opportunities that maximize the Bank’s visibility and aligns with the Bank’s strategic objectives.

Negotiates and maximizes the bank’s visibility at designated community events.

Monitors customer satisfaction and ongoing service quality.

Coordinates customer events, open houses, and other bank-related P.R. events.

Reviews bank press releases.

Monitors and coordinates staff participation in local events.

Coordinates the purchase of promotional items with outside vendors.

Creative Design & Staff Training Events

Assists with the coordination of employee meetings and development of materials

Creates ad hoc bank ads and materials for meetings, sales call programs, and events, as necessary.

Support branch signage needs.

QUALIFICATIONS

Bachelor’s or Master’s degree in marketing or communications; or five years of related experience and / or training, including professional certification designation(s); or the equivalent combination of education and experience. Work related experience should consist of an in-depth background in marketing. Educational experience, through in-house training sessions, formal school, or related curriculum, should be applicable to this position.

Demonstrates effective leadership skills, strong organizational and planning skills.

Identifies problems, solves them, acts decisively, and shows good judgment; ability to systematically consider relative costs and benefits of potential actions; critically analyze related variables; and logically apply reasoning when selecting goals and making plans.

Demonstrates outstanding customer service.

Demonstrated use of principles and methods for showing, promoting, and selling products or services including market strategy and tactics, product demonstration, and sales techniques.

Knows the industry, monitors trends, and works to apply knowledge to advance the organization.

Continuously seeks new knowledge and personal growth.

Understanding of financial analysis and determination of credit worthiness; excellent reasoning and mathematical skills.

Proficient knowledge of banking regulations, policies, procedures, products, and services.

Exceptional oral, written, and interpersonal communication and language skills.

Integrity – thinks and acts ethically and honestly with discretion and confidentiality; handles all customer and company information in a confidential manner.

Proficient in the use of computers, software, hardware, electronic devices, and their applications.

Complies with all applicable laws, rules, regulations, policies, and business practices established by Bank management.

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