What are the responsibilities and job description for the Marketing and Communications Specialist - Verus Global position at iPEC Coaching?
T I T L E : Marketing and Communications Specialist
R E P O R T S T O : Sr. Manager of Design
S A L A R Y R A N G E : $29 to $33 per hours, depending on experience
E M P L O Y M E N T S T A T U S : Part-time/W-2 position, hours will range from 20 to 29 per week, depending on business need
L O C A T I O N : Remote, US-based only
HOURS: Monday through Friday, 8 am to 5 pm MST, specific hours TBD based on availability and business need
A B O U T V E R U S G L O B A L :
We deliver corporate solutions that move organizations from deficient cross-functionally to thriving
seamlessly by developing collaborative leaders, aligning teams and mobilizing hearts and minds. For over
30 years, we have transformed organizational potential through meaningful human connection. Our parent
company, iPEC is on a mission to raise the consciousness of the world one person at a time – which is why we
are in business together. For us, it's non-negotiable that our people embody our mission and foundational
principles – that people want to be great. If that sounds like you, you'll fit right in!
P O S I T I O N O V E R V I E W :
We are seeking a creative and results-driven, part-time Marketing and Communications Specialist to join our
team. This role combines web design expertise with a strong marketing acumen, focusing on creating and
maintaining WordPress websites, managing email marketing campaigns and crafting compelling landing
pages through HubSpot. The ideal candidate is a versatile professional with a passion for design, user
experience, and data-driven marketing strategies.
K E Y R E S P O N S I B I L I T I E S :
1. WordPress Website Design & Maintenance
- Design, develop, and maintain responsive WordPress website that aligns with branding and business objectives.
- Customize themes and plugins to meet specific requirements.
- Ensure websites are user-friendly, optimized for SEO, and compatible across devices and browsers.
- Monitor website performance and troubleshoot issues as needed.
2. Email Marketing Campaigns
- Plan, design, and execute email marketing campaigns in HubSpot, targeting segmented audiences.
- Coordinate the publication and distribution of the weekly blog, including uploading content to the website, formatting for readability, and promoting through email and LinkedIn.
- Develop compelling content, graphics, and CTAs that drive engagement.
- Analyze campaign performance metrics and make data-driven adjustments.
3. Landing Page Creation
- Design and implement high-converting landing pages using HubSpot’s Marketing Hub.
- Optimize landing pages for lead generation and user engagement.
4. Marketing Collaboration
- Drive the ongoing evolution of growth strategies and effectively operationalize the brand to align with organizational goals and market trends.
- Collaborate cross-functionally to align web and email campaigns with overall marketing strategies.
- Leverage HubSpot to manage CRM data and automate workflows.
- Provide insights and recommendations to improve digital marketing efforts.
- Partner cross-functionally to execute quarterly lead-gen webinars, including setting up email campaigns, editing landing pages, promoting on LinkedIn, tracking registration and sending post-session collateral.
- Assist in the development and production of design assets for various channels and projects.
5. Analytics & Reporting
- Track and analyze website traffic, email performance, and user behavior.
- Generate reports to measure ROI and recommend optimizations.
S K I L L S & E X P E R I E N C E R E Q U I R E M E N T S :
- Bachelor’s degree in communications, marketing, or related field preferred or equivalent combination of education and/or experience, plus 2 to 4 years of applicable experience.
- Proven experience designing and managing WordPress websites, using CSS and HTML when necessary.
- Experience with HubSpot, including email marketing and landing page tools.
- Understanding of SEO, UI/UX principles, and web performance optimization including experience with Google Analytics and/or similar tools.
- Creative skills with tools such as Adobe Creative Suite or Canva.
- Strong analytical skills to assess performance metrics and optimize campaigns.
- Excellent communication and organizational skills.
- Experience with L&D and certification-model training preferred.
Commitment to Diversity & Inclusion
It is iPEC’s mission to raise the consciousness of the world, one person at a time. Through our talent, we
believe that diversity and inclusion make us a more innovative and vibrant place to work with our mission in
mind. To learn more about iPEC’s commitment, please click here: https://www.ipeccoaching.com/diversity-
equity-inclusion
Joining Verus Global means becoming part of a team dedicated to transforming organizations and empowering
people through collaboration, connection, and meaningful impact. You'll work alongside passionate
professionals, drive real change, and help leaders achieve extraordinary results while fostering environments
where teams and individuals thrive. If you’re a motivated, creative professional who thrives at the intersection
of design and marketing, apply today to help us elevate our digital presence and marketing efforts! Please
note, you may be asked to provide a portfolio or examples of your work.
Salary : $29 - $33