Marketing Manager

Who is iPEC?

At iPEC, we’re creating a world of oneness where everyone experiences the profound sense of purpose and joy that comes from fulfilling their unique potential.

(That includes our team members, too.)

iPEC recognizes that it’s our talent—the amazing human beings that comprise our team—that enable our success in fulfilling our mission to raise the consciousness of the world. Therefore, we’re committed to striving for excellence in the selection, development, motivation, and recognition of our team members.

Through the life-transforming power of consciousness-based coaching, we empower people around the world to awaken to their immense potential—and we're thrilled to have been doing so for over 25 years. 

Guided by our four core beliefs, we walk our talk as we strive for a more conscious world. Every day, we show up for our mission with intention, openness, and enthusiasm for all there is to learn and grow from on this meaningful pursuit. 

Job Summary 

As the Marketing Manager, you will take part in a complete marketing experience, leading every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, Marketing, Leadership, IT, Academic Affairs and more.  

In this role, you'll be involved with Graduate product marketing strategy from beginning to end. In this role, you’ll be responsible for leading the positioning for Graduate Programs and Program Development Partnerships. This is a high-growth part of our business that has a tremendous impact on the success of graduates as well as our business. You’ll drive the user insights into work and competitive analysis to inform our product experiences and narrative, ensuring our positioning is clear and differentiated. You’ll act as the source of the truth that brings together the narrative across the training and product experiences. Ultimately, this will help us continue to grow the size and revenue of our coach training programs.  

We expect you to develop a deep understanding of our prospects, students and grads as well as a deep understanding of the magic of iPEC and its Graduate training programs, along with the coaching industry. You align the internal teams to bring the two together so that iPEC can continue to awaken their potential.  

Duties/Responsibilities:  

•        Lead work to develop positioning and messaging of iPEC’s Graduate Programs and partnerships with scalable processes and materials including playbooks, messaging guidance, and Go-To-Market briefs.  

•        Develop and maintain the annual marketing calendar and work with the internal marketing team on asset needs to promote the sale of existing Graduate products and programs throughout the year.  Ensure consistency and reliability in honoring our commitments.  

•        Work with internal partners to ensure strategic alignment and understanding of the customer to develop programs and content that are relevant to Graduate continuing education needs. This will include negotiating partnership details for co-branded content developed with Lead Trainers, establishing pricing, setting revenue targets and tracking sales on Shopify. 

•        Partner effectively with cross-functional teams including Sales, Marketing, IT and Academic Affairs to drive alignment on product strategy and messaging, as well as with overall business objectives and sales targets. 

•        Develop user and market insights to inform our messaging and build narratives. Operationalize a way to test messaging, new features and use cases on an ongoing basis.  

•        Measure the success of your work and the teams’ work, share learnings and make fast improvements to drive operational efficiency.  

•        Serve as a facilitative leader, guiding, growing and supporting team members to achieve their business goals by encouraging collaboration, active participation, and shared responsibility.  

Education & Experience:  

•        Bachelor's degree or equivalent practical experience; MBA or graduate degree is strongly preferred.  

•        Minimum of 5 years of experience leading product or GTM marketing, including strategy and project management.  

•        Hands-on experience and skills in marketing campaigns, marketing strategy, marketing automation, and communications.  

•        Experience working with product marketing to develop GTM strategies and align on hero features and how to position those features.  

•        Experience managing cross-functional or cross-team projects.  

•        Experience with coach training and certification or demonstrated interest in coach training and certification strongly preferred  

Required Skills/Abilities:  

•        Ability to draw user insights through deep user research to inform product positioning. 

•        Ability to understand strategy and strategic direction of leadership, and work independently and collaboratively with a team  

•        Excellent written work, including the ability to articulate products and features in language that is engaging and easy to understand.  

•        Excellent communication and presentation skills, with the ability to influence and negotiate effectively.  

•        Creative thinker with a passion for innovation and staying ahead of industry trends.  

•        Experience working with Hubspot and Shopify a plus. 

Commitment to Diversity & Inclusion:

It is iPEC’s mission to raise the consciousness of the world, one person at a time. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work with our mission in mind. To learn more about iPEC’s commitment, please click here: https://www.ipeccoaching.com/diversity-equity-inclusion  

Salary : $110,000 - $140,000