What are the responsibilities and job description for the Creative Director, Healthcare (Copy) position at IPG DXTRA?
Creative Director, Copy (Health)
New York, NY
Weber Shandwick is looking for a dynamic Creative Director with a focus on social campaigns and earned first creative ideas in the health and wellness category. This candidate is a highly conceptual and strategic thinker with a strong repertoire of storytelling skills, agnostic of platform. Big ideas that drive conversation and coverage must be at the core of the work. The Creative Director must have excellent presentation and client-facing skills along with the ability to juggle multiple projects at once. They are the ultimate collaborator - comfortable working within fluid team structures, from running the behind the scenes on big ideas to managing and mentoring the work of assigned junior talent. This candidate will be responsible for developing earned campaign ideas and social and content led activations for a range of clients, channels, and creative platforms. They will contribute to new business efforts as well as ongoing client work.
PRIMARY RESPONSIBILITIES
- Ideate and execute earned and social first creative activations in the health and wellness space
- Creatively interpret strategy vision of client's business
- Liaise with client teams to ensure alignment with client objectives
- Establish and set quality standards for the creative team
- Collaborate and concept across integrated teams and platforms
- Foster a culture of creative innovation, excellence, and accountability
- Mentor staff, receive and provide constructive feedback
- Remain current, sharing industry best practices, trends, and techniques
BASIC REQUIREMENTS
- 10 years' experience in Creative Director role on the agency side
- Experience in big ideas, brand activations, scripts, social content, and creative writing
- Experience delivering creative campaigns for PR (earned, owned and paid strategies)
- Experience in digital (social, content, video, media, influencer)
- A love and respect for true collaboration between teams, from concept to completion
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $150,000 - $195,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary : $150,000 - $195,000
