What are the responsibilities and job description for the IPG DXTRA is hiring: Account Director, Social & Influencer Strategy (Healthcare) position at IPG DXTRA?
Weber Shandwick - New York (Hybrid)
Weber Shandwick has an opportunity for a proven communications professional with 5-7years of social media marketing / influencer experience to join our team as an Account Directorin our growing digital healthcare practice. The ideal candidatewill have previous agency and social / influencer marketing experience in healthcare and isa motivated, proactive team player who is strong in account client / project management, social strategy, influencer activation and creative thinking. Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.
He / she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate / franchise and brand stories.
If that is you, let's talk!
Responsibilities include :
- Serve asa day-to-day social strategy contact for a major client, becoming an expert on our clients' business and understanding how their communications objectives help achieve business goals
- Work with clients in a solution-oriented fashion to execute against social and influencer content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning / development, influencer coordination and paid media planning
- Ability to confidently advise internal and client teams onintegrated digital marketing strategy and execution
- Developproject plans, calendars, and workflow processesfor a variety of tactics, including always-on / evergreen and campaign-based social, digital and influencer efforts
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement
- Strong understanding of digital analyticsandmeasurement and performance-driven insights
- Maintain a keen interest incurrentindustry trends, and act as a thought leader in elevating these trends todirectly and indirectly affect clients and our digitalhealthpractice
- Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry's use of social media.
- Generate new ideas and opportunities to ensure client program success
- Serve as an active relationship manager and negotiator in influencer opportunities and partnerships
- Act as lead social / influencer point person within the integrated agency team and especially during major campaign launch moments
- Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.
The Essentials :
Additional Responsibilities :
Basic Qualifications :
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :
NYC Salary range : $115,000 - $135,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Salary : $115,000 - $135,000
