What are the responsibilities and job description for the Senior Vice President, Analytics position at IPG DXTRA?
You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for a existing and new portfolio of clients. This position will lead Analytics and Intelligence on one of our largest client accounts, while also helping to lead our regional team and portfolio. The position will directly report to the Head of Analytics for the East region.
Weber Shandwick seeks an experienced SVP to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our clients.
The role will partner closely with brand strategists and creative teams to drive strategy and insights for our brands. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated audiences.
Responsibilities
- Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics-including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams.
- Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work.
- Design and manage complex reporting and monitoring workflows for one of our largest technology accounts.
- Develop social and cultural insights, leveraging proprietary technologies and tools, to support our Strategy and Media teams on one of our largest technology accounts.
- Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices.
- Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients.
- Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick.
- Contribute to the development of new analytics tools and techniques/methodology.
- Engage as an active participant in product development work with data science, data engineering and product management organization.
- Be the voice-of-the-customer as company seeks to break new analytic ground.
Requirements
Minimum Requirements
- 12-15 years of related professional experience within an agency, consulting or corporate setting
- Talent development experience and skill in building, leading, coaching, and motivating analyst teams
- Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations
- Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix
- Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data.
- Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore.
- Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint.
- Hands-on experience in managing data and data mining.
- Ability to develop frameworks for steering complex insight/analytics projects.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $200,000 - $245,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary : $200,000 - $245,000
