What are the responsibilities and job description for the Vice President, Earned Media Strategy position at IPG DXTRA?
Vice President
Earned Media Strategy
New York
About the Opportunity
Current Global is looking for an experienced earned media strategist with deep media relationships they can leverage on behalf of their clients. Constantly curious about what comes next in business, culture, and media they must be passionate about storytelling, building innovative earned media strategies, pitching media, and leveraging the intersection of earned, influencer, social, and paid strategies to accelerate ideas across our connected media world.
About You
You are a culture vulture with an entrepreneurial spirit and a full grasp of modern, earned-first media programs. You are ready to take on the responsibility for managing earned media specialists across the agency, fostering best practices across client campaigns, and leading the strategy and execution of successful initiatives for key clients. You don't shy away from implementing media strategies from concept to execution, finding new ways to meet client objectives and achieve results.
Your Skills
- Trusted Advisor and Business Partner: Providing proactive and reactive strategic media counsel to key clients.
- Translate Communications Strategies: Seamlessly convert to relevant, timely and engaging story narratives.
- Development and Execution of Earned Media Strategies: While connecting with teams to develop integrated approaches.
- Craft Compelling Stories: Designed to earn positive client headlines and coverage.
- Build and Maintain Relationships:Forge strong connections with key media contacts to leverage on behalf of clients.
- Be Ahead of the Curve: Actively monitor for and be an early adopter of new media trends, platforms, and practices that could serve clients across our portfolio.
- Understand the Role of Paid Media to Accelerate Earned Media Campaigns: Work with paid media and affiliate teams to amplify content.
- Have Your Finger on the Pulse: Identify news cycles, cultural shifts, industry trends and issues that affect clients, distilling meaningful insights and inserting clients' narratives in targeted, relevant and insightful ways.
- Bring Ideas to the New Biz Table: Contribute to new business opportunities and pitches with creative media ideas.
Minimum Requirements
- At least 8 years of experience in PR and earned media; agency experience preferred.
- Excellent communication and presentation skills; verbal and written.
- Strong decision-making and project management skills; deadline and detail oriented.
- In-depth knowledge of the evolving media landscape.
- Experience working with integrated teams and on integrated campaigns.
- Social media and influencer marketing literacy.
- Some experience with reputation/issues/crisis management.
About Current Global
Current Global is a human-centered creative communications agency. That is marketing mumbo jumbo for: we eat, play, and dream in culture, so we can help brands stay ahead of the trends to forge deeper and more authentic connections with their consumers.
Our portfolio of iconic brands is a creative person's dream, offering endless opportunities to work across a wide range of assignments and sectors. The diversity of our client roster reflects our inclusive team structure and collaborative process. We believe the most powerful creative ideas are sparked by bringing together people with different perspectives, backgrounds, and experiences.
At Current Global, the best ideas come from a diverse mix of minds, backgrounds, and experiences-a fusion of creatives, strategists, media and marketing specialists, and client experience experts, all working together to deliver highly effective, award-winning work. This winning formula has earned us 41 Cannes Lions, along with numerous other accolades, including Fast Company's World Changing Ideas in 2021 and 2024, and recognition in The Valuable 500 in 2023.
Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
NYC Salary Range: $125,000 - $165,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Current Global recognizes that your health and wellbeing are a priority. We offer a full suite of benefits including medical; dental; vision; 401k (with employer match); tuition reimbursement; $60 monthly reimbursement to be used towards nourishing your health; flexible time off policy; flexible holiday schedules; short-term disability; paid employee family leave; family building benefit.
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IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary : $125,000 - $165,000
