What are the responsibilities and job description for the Associate Director, Strategic Planning position at IPG Health?
Job Description
About the Job
Drive brand strategy development as an Associate Director, Strategic Planning, leveraging expertise in insight generation, positioning and creative brief writing. Leading core brand strategy deliverables and workshops, you'll consult on research design and analysis, crafting bespoke strategies. Expertise spans disease state understanding, market dynamics and pharma compliance.
A Day in the Life
- Leverage strategic planning expertise to drive brand recommendations, addressing disease state, customer and market dynamics.
- Develop and present comprehensive brand strategy deliverables, ensuring compliance with pharmaceutical marketing guidelines.
- Collaborate with senior team members, balancing autonomy and teamwork, and lead client workshops.
- Supervise and mentor Strategic Planning team members, guiding career development and talent management.
- Demonstrate leadership, empathy and professionalism in communications, fostering a positive team environment.
- Contribute to hiring, staffing and performance management decisions for direct reports.
What You Will Need
- Bachelor's degree in Marketing, Advertising, Communications or related field.
- 5 years' brand strategy or market research experience, with 3 years' pharmaceutical/health experience.
- Proficiency in Microsoft Office, Teams, AI platforms and market research tools (SERMO, Datamonitor).
- Excellent communication, analytical and strategic thinking skills, with ability to leverage data and insights.
- Strong organizational and project management abilities, with agility and problem-solving skills.
- Curiosity, passion, collaboration and attention to detail, with ability to drive influence.
Our Global Benefits
- My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it!
- Career Progression - we offer personalized development opportunities and clear career pathways.
- Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
- Company Savings Plans to help you plan for the future.
- Parental Leave benefits for all new parents.
Salary
$120,000.00 - $160,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.fcbhealthny.com/
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $120,000 - $160,000
