What are the responsibilities and job description for the Dir, Analytics/Insights position at IPG Health?
Basic Information
Location
NY NY 100 W 33rd
Posted Date
03-Mar-2025
Agency
Solve(d)
Department
Data & Analytics
Job Number
46993
Job Type
Regular
Posting Locations
United States - New York, New York
Work Arrangement
Regular - Hybrid
Job Description
About the Job
As a Director of Analytics/Insights, you will drive business growth through data-driven insights, leading cross-functional teams to develop and execute innovative marketing analytics strategies. You will collaborate with stakeholders to quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness. With expertise in analytics, you will foster a culture of data-informed decision-making, guiding team members in extracting insights from diverse data sources. You will also develop and maintain key client relationships through exceptional analytics expertise and strategic guidance.
A Day in the Life
- Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
- Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
- Oversee data analysis, key findings and observations, ensuring clear articulation.
- Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
- Manage external vendors, including online services, research firms and marketing agencies.
- Lead cross-functional teams, fostering collaboration and actionable insights.
- Support new business opportunities through slide creation, editing and strategic guidance.
What You Will Need
- Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).
- 8-10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
- Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).
- Strong analytical and problem-solving skills to tackle complex business challenges.
- Effective stakeholder management and relationship-building skills.
- Leadership abilities to train and guide junior team members.
- Proficiency in summarizing disparate datasets using various platforms (Excel, Tableau, PPT, SQL).
- Adaptability in fast-paced environments, with ability to pivot to changing business needs.
Our Global Benefits
- My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it!
- Career Progression - we offer personalized development opportunities and clear career pathways.
- Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
- Company Savings Plans to help you plan for the future.
- Parental Leave benefits for all new parents.
Salary
$145,000.00 - $190,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
About the Agency
https://solved.health/
SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Apply now
Salary : $145,000 - $190,000
