What are the responsibilities and job description for the Junior Copywriter position at IPG Health?
Job Description
JOB SUMMARY
The Junior Copywriter (Jr. CW) must acquire a basic understanding of FCBH departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a junior art director to generate and execute creative concepts from initial drafts through finished product. Work must adhere to client's marketing strategies and objectives, meeting deadlines within budget on client projects. The Jr. CW reports to a more senior writer on the creative staff and assists that person on larger, more complex projects.
ESSENTIAL FUNCTIONS
Copywriting
Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements.
Copywriting
Develop manuscript and perform all proofing and editing of copy.
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Work collaboratively with creative partner. Learn to focus on the idea first, then the execution. Develop copy that is relevant and makes sense with the visual.
Strategic Thinking
Understand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy.
Cross-functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency.
JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:
* Performs research (general lit searches as well as specific topic research) via internet and other resources.
* Analyzes and interprets data from clinical studies, presentations, and published papers; summarizes key points, and turns then into promotional messages that tie to product key selling messages.
* Develop medical knowledge in therapeutic areas of primary accounts.
* Contributes innovative ideas appropriate to the client's marketing strategy.
* Develops understanding of audience needs (e.g., physicians, patients, sales reps) and targets copy and changes voices to appropriately meet them.
Execution:
* Writes copy for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.
* Performs basic proofing/editing on all copy, paying strict attention to details of copy/art agreement.
* Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.
* Participates with creative and Brand team to develop multiple concepts/campaigns for assigned products/projects.
* Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art partner to ensure that words and image work together to support the concept.
* Logically organizes material from a range of sources to create a compelling narrative/story flow.
* Ability to adapt concept to all mediums.
* Participate in creative rumbles as daily responsibilities allow.
Relationship Management:
* Communicates with team members at all times regarding deadlines, revisions, quality control and new work.
* Collaborates with team in a productive manner.
* Takes direction from Copy Supervisor.
* Works with and benefits from colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.
Business Management:
* Is deadline-oriented and organized.
* Makes sound, timely decisions about the need to change work in progress and reports them to supervisor; solves problems within areas of direct responsibility.
* Work with Junior AD to support creative approaches to communicate Brand personality and messages for both the overall campaign and individual materials.
* Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
EDUCATION
Bachelors Advertising/Marketing, Communications, Writing or Related Discipline
LICENSES & CERTIFICATIONS
* Portfolio of work (student/spec work) demonstrating conceptual capabilities.
EXPERIENCE
No Experience Required
KNOWLEDGE & SKILLS
Word Text Programs
Solid knowledge of word text programs
COMPETENCIES
Creativity
Develop smart, single-minded ideas.
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately.
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary
$50,000.00 - $65,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.area23hc.com/
Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $50,000 - $65,000
