What are the responsibilities and job description for the Senior Copywriter position at IPG Health?
Job Description
JOB SUMMARY
The Senior Copywriter (SC) is responsible for generating ideas for advertising and promotional copy, developing texts from draft stage through finished product. The SC works closely with creative and account teams to ensure adherence to client's marketing strategies and objectives within specified deadlines. The SC supervises junior writers on projects and works with a Senior Art Director in partnership to generate concepts.
ESSENTIAL FUNCTIONS
Copywriting
Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Strategic Thinking
Understand marketing plans including objectives and strategies and how success will be measured. Participate in strategic and tactical meetings and contribute innovative ideas, tactics, and copy appropriate to the client marketing strategy.
Relationship Management
Coordinates creative materials across other disciplines
Business Management
Possess working knowledge of product challenges in relation to overall market
Cross-functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:
* Participate in strategic and tactical meetings internally and with client to develop campaigns reflecting client objectives.
* Conceive and develop creative materials for product.
* Participate in brainstorming meetings and med/legal meetings.
* Possess a complete understanding of market trends and marketing briefs.
Execution:
* Review and edit all copy for clarity and proper grammar and punctuation.
* Present concepts at presentations in a organized, professional, and effective style.
* Follow copy through agency process on all pieces.
Relationship Management:
* Attend client creative presentations as circumstances allow.
* Participate in status meetings.
* Communicate with art, producers, and editorial to ensure smooth flow of jobs to meet deadlines.
* Work with Medical Directors to ensure verification of facts and claims.
* Supervise junior creatives and provide copy direction and support.
Business Management:
* Understand the target audience and adjust copy as required.
* Partner with account to solve problems.
* Establish rapport with client.
* Demonstrates full understanding of Vantage/billing processes and timely reporting of hours.
EDUCATION
Bachelors
Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
3 years Marketing/Advertising Business
KNOWLEDGE & SKILLS
Word Text Programs
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
Problem Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
Creativity
Possesses a creative mind
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary
$70,000 to $100,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.area23hc.com/
Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $70,000 - $100,000
