Sr. Associate, Programmatic - Campaign Activation

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

The Addressable Activation department serve as KINESSO's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Senior Associate is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include Amazon, DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!

* Effectively communicate digital strategies and rational for tactical approaches for each campaign
* Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, retargeting campaigns) while meeting or surpassing client performance expectations
* Develop, grow, and maintain relationships through exceptional client service
* Manage the delivery of creative assets, insertion orders, and all relevant campaign documentation in preparation for campaign launch
* Partner with Analytics team on campaign measurement reporting and insights generation
* Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
* Work with media partners to ensure accurate platform implementation
* Troubleshoot issues on all pre-production and live campaigns
* Oversee campaign QA process
* Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Basic knowledge of technology or measurement ad tech solutions, including platforms
* Hands On Key Experience in DSPs such as The Trade Desk, DV360, etc.
* Strong knowledge and skills in data analysis
* Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Strong communication skills; clear and succinct communication
* Understanding of traditional and interactive media planning elements
* Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
* Outstanding problem-solving and analytical skills with the ability to distill complex, data-heavy information into simple but powerful stories and insights
* KINESSO does not require candidates to have a college degree