Sr. Copywriter (Freelance)

Business Overview

We deliver our capabilities in four kinds of content- Original Content, Branded Content, Performance Content, and Campaign Content-to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.

As a Senior Copywriter, you'll be at the heart of concepting and crafting compelling brand narratives. You bring a strategic mindset, a sharp creative voice, and the ability to translate complex ideas into clear, engaging, and persuasive messaging. Working closely with an Art Director, you'll develop high-impact creative that not only resonates with audiences but also drives results.

This is a full-time freelance role, requiring 40 hours per week, with an anticipated duration of approximately six months.

• Concept & Execution: Partner with Art Directors to develop bold, strategic, and insight-driven creative across multiple platforms.
• Storytelling: Craft compelling, brand-aligned narratives that connect emotionally and effectively with target audiences.
• Messaging Development: Deliver clear, concise, and engaging copy that aligns with campaign objectives and brand voice.
• Collaboration: Work closely with designers, strategists, and creative teams to ensure messaging and visuals work seamlessly together.
• Editing & Refinement: Ensure grammatical accuracy, clarity, and consistency across all copy.
• Presentation & Client Interaction: Confidently present and defend creative work to internal teams and clients.
• Mentorship: Help guide junior copywriters, providing feedback and support to elevate the team's creative output.
• Adaptability: Thrive in fast-paced environments, juggling multiple projects while meeting deadlines and maintaining quality.

• 3 years of agency or in-house experience in copywriting or content development.
• A strong portfolio showcasing conceptual thinking, storytelling, and brand voice development.
• Bachelor's degree in English, Advertising, Journalism, or a related field preferred.
• Experience writing across digital, social, print, and video formats.
• Strong communication and presentation skills.
• Proficiency in Mac software and Adobe Creative Suite is a plus.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.