Growth Marketing Manager

Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.

At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

We’re proud that we’ve been recognized  as a repeat winner of various industry  awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the word is exceptional -- and we’ve created a place where our employees love to come to work, every single day.

Come join our team!

About iPipeline

Founded in 1995, iPipeline operates as  a business unit of Roper Technologies (Nasdaq:  ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.  

iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

This is an office-based position.

Responsibilities

The Growth Marketing Strategist is responsible for driving scalable and efficient growth for new logo acquisition through lead generation campaigns, digital paid media, funnel optimization, and data-driven experimentation. This role will lead efforts to maximize customer acquisition, optimize the marketing funnel, and refine marketing automation processes. This role will work closely with the Revenue Operations team to ensure seamless alignment between marketing, sales, and revenue goals. Success in this role will be measured by growth campaign goal attainment, return on advertising spend (ROAS), cost per customer (CPC), cost per lead (CPL), and time-to-market (TTM) for new campaigns.

Key Responsibilities:

Lead Generation Campaigns and Growth Strategies:

• Develop and execute data-driven lead generation campaigns across multiple channels (paid search, social, display, etc.) to acquire new leads and customers
• Use a combination of inbound and outbound strategies to drive qualified traffic and improve conversion rates
• Optimize lead nurturing programs, leveraging email marketing, retargeting, and other tactics to move leads through the funnel
• Create and implement comprehensive growth strategies to drive new logo acquisition

Digital Paid Search and Digital Paid Ads:

• Oversee the management and optimization of digital paid search and advertising campaigns, ensuring a positive return on ad spend (ROAS)
• Identify and execute new opportunities across platforms such as Google Ads, LinkedIn, and others to drive cost-effective growth
• Monitor and adjust budget allocations and bidding strategies based on performance data to maximize efficiency

Funnel Optimization and Growth Experiments:

• Analyze the marketing funnel to identify bottlenecks and opportunities for improvement, optimizing for higher conversion rates at each stage
• Lead growth experiments, A/B testing, and other data-driven initiatives to improve the performance of campaigns and the customer acquisition process
• Implement growth strategies to rapidly scale successful campaigns and refine underperforming ones

Marketing Automation:

• Manage and optimize marketing automation platforms to streamline lead scoring, nurturing, and segmentation
• Build workflows that automate repetitive tasks and improve the customer journey, ensuring timely and personalized interactions
• Collaborate with the Revenue Operations team to ensure smooth integration of automation systems with CRM and other platforms

Data Analysis and Reporting:

• Analyze campaign performance and provide detailed reports on metrics such as lead quality, conversion rates, CPC, CPL, and ROAS
• Collaborate with the Revenue Operations team to develop dashboards that provide insights into campaign performance, customer acquisition cost (CAC), and other key growth metrics
• Use data insights to continuously refine strategies, ensuring marketing efforts are aligned with overall revenue goals

Key Metrics for Success:

• Growth Campaign Goal Attainment: Achieving or exceeding lead generation and acquisition targets
• Return on Advertisement (ROAS): Maximizing return on digital ad spend
• Cost per Customer (CPC) and Cost per Lead (CPL): Reducing the cost of acquiring new customers and leads while maintaining quality
• Time-to-Market (TTM) for New Campaigns: Efficiently launching new campaigns and driving results in a timely manner

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 6 years of experience in growth marketing, performance marketing, or digital marketing
• Proven success in developing and managing lead generation campaigns, digital paid search, and paid media strategies
• Strong expertise in funnel optimization, marketing automation platforms, and growth experimentation
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and other digital marketing platforms
• Excellent communication skills and the ability to collaborate cross-functionally, particularly with Revenue Operations and Sales teams