What are the responsibilities and job description for the Digital Marketing Coordinator position at Ippon Technologies?
We’re hiring a Digital Marketing Coordinator
Employment type: Part Time/Direct Hire - 20 hours per week
Location: Atlanta, GA, Washington DC, NYC, Charlotte, NC or Richmond, VA, Metropolitan Areas
Location Type: Hybrid (1-2 days per week onsite) - Home Office/Local Ippon office
About Ippon:
The Ippon story started in 2002 in Paris, France - cue in the accordion. Our founder and CEO Stéphane Nomis used his unique experience as an international Judo champion to create a culture based on the sports values of ambition and excellence. Our USA Headquarters office is located in Richmond, VA, with additional offices in New York, NY, Washington DC, and Atlanta, GA. We are a technology consulting firm that specializes in helping accelerate our client’s digital roadmap in the areas of Product Management, Cloud, Data, and Software Engineering. Our culture and reputation is driven by our COACH values; our Ipponites are Collaborative, Open-minded, Adaptable, Courageous and Hungry.
About the position:
The Digital Marketing Coordinator will be responsible for developing and executing digital marketing campaigns across multiple platforms, including social media and email marketing. They will manage social media accounts to increase engagement, create or source content, and analyze campaign performance. This role provides an excellent opportunity for a self-motivated and creative individual to make a significant impact in the digital marketing space, working within a dynamic team to drive brand awareness, engagement, and business growth.
Roles and Responsibilities:
- Design, develop, and execute comprehensive digital marketing campaigns across various online platforms, ensuring alignment with company goals and target audience.
- Oversee and optimize social media accounts, driving engagement and building a strong online community. Implement strategies to grow followers, increase interactions, and strengthen brand presence.
- Utilize tools such as Google Analytics and other digital platforms to track, measure, and report on the performance of marketing campaigns, providing actionable insights for optimization.
- Create or source engaging and relevant content for various digital channels, including social media, email newsletters, and blogs, to support marketing strategies and brand messaging.
- Manage and optimize email marketing campaigns, from conceptualization to execution, ensuring effective communication and engagement with mailing list subscribers.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, ensuring the company remains competitive and innovative in its digital marketing approach.
- Design and produce marketing assets (e.g., social media posts, banners, email templates) as needed, ensuring all materials align with the company’s branding guidelines and aesthetic standards.
- Work closely with consultants and cross-functional teams to coordinate and implement integrated marketing initiatives, ensuring consistency across all platforms and campaigns.
- Review and provide feedback on marketing assets in the initial stages of development to ensure quality, accuracy, and alignment with strategic goals.
Competencies We Are Looking For:
- 3-5 years of experience working with digital marketing platforms such as HubSpot, Google Analytics, CRM systems, and social media management tools like GaggleAMP.
- 1-2 years of hands-on experience applying SEO and SEM principles to improve online visibility and drive traffic to digital assets.
- 3 years of experience with Canva, including designing creative assets for social media, events, email banners, and newsletters, while adhering to established branding standards.
- 3-5 years of experience with paid advertising platforms, particularly LinkedIn Ads, including campaign setup, optimization, and reporting.
- Excellent writing abilities with a focus on creating engaging email campaigns and social media content.
- Ability to develop compelling copy that aligns with key business strategies for 2025.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously while maintaining a high level of detail and quality.
- Strong creative thinking and problem-solving abilities in order to thrive in a fast-paced digital marketing environment.
What We Offer
- A fun, creative, and healthy work environment, focused on teamwork, knowledge-sharing, and exceptional delivery
- Opportunities to expand your portfolio and work with different companies and industries
- Career growth, upskilling, cross-training, and leadership opportunities
We value the diversity and different perspectives each of our employees bring to Ippon Technologies.
Ippon Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran, or disability status.
Visit us on LinkedIn or at https://ipponusa.com to learn more.
So, do YOU speak Ippon?
