What are the responsibilities and job description for the MMA Vice President, Analytics position at Ipsos in US?
About You
JOB DESCRIPTION
You will lead and coordinate all activities of an industry vertical(s), including managing the existing client base, overseeing ongoing client deliverables, insuring the health of the client relationships, and growing MMAs presence in the vertical.
About The Role
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!
About The Team
Ipsos MMA is committed to enabling our clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and optimization services, data management platform, software and consulting to drive consistent, incremental value that grows our clients’ revenue and operating profits. By taking a more holistic, unified approach to marketing mix modeling, one that
captures all of the marketing and non-marketing variables that have a direct or indirect effect on sales and MROI, organizations are able to more effectively and accurately measure marketing effectiveness, optimize investments and simulate the future impact on sales and profit.
JOB DESCRIPTION
You will lead and coordinate all activities of an industry vertical(s), including managing the existing client base, overseeing ongoing client deliverables, insuring the health of the client relationships, and growing MMAs presence in the vertical.
About The Role
- Client Relationships: Insure the health of the existing client base within the vertical. This includes building lasting senior relationships at clients, developing a deep understanding of their business, and becoming a “trusted advisor” for the client in matters related to online/offline marketing, pricing, operations, forecasting, or other areas related to MMAs expertise in the market place.
- Revenue Accountability: Grow the base revenue of each client and expand the vertical through both existing and new client growth YOY.
- Consulting Excellence: Provide world class consulting support to MMA clients in relevant vertical, and guide teams working on these businesses to grow their abilities in providing the same.
- Activation Leadership: Guide cross-functional stakeholders at our clients and their agency partners in the implementation of results and embedding these results into their ongoing business planning process.
- Value Tracking: Establish a process at each client for tracking the value we deliver in the form of improvements in both revenue and profit. Ensuring that this value tracker/results are shared with the senior sponsor and executive team through our quarterly governance process.
- Governance: Establish and adhere to a formal governance process at each of our clients to ensure cross-functional alignment with program objectives and ongoing feedback.
- Project Delivery: Enable and enforce on-time and quality deliverables for clients.
- Business Operations: Insure all operational and financial metrics and guidelines are met. This includes SOW creating and signing, invoice, project timelines, hours reporting, etc.
- Mastery of Ipsos MMA end-to-end process (Discovery to ongoing activation)
- Deep understanding of Ipsos MMA solutions and analytic approaches
- Consulting skills within industry
- Business development
- Business operation excellence
- Deep understanding of the relevant verticals
- Excellent communication skills
- Financial compliance
- Project Management.
About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!
About The Team
Ipsos MMA is committed to enabling our clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and optimization services, data management platform, software and consulting to drive consistent, incremental value that grows our clients’ revenue and operating profits. By taking a more holistic, unified approach to marketing mix modeling, one that
captures all of the marketing and non-marketing variables that have a direct or indirect effect on sales and MROI, organizations are able to more effectively and accurately measure marketing effectiveness, optimize investments and simulate the future impact on sales and profit.
Salary : $180,000 - $225,000
