What are the responsibilities and job description for the Market Research Data Analyst position at iPullRank?
iPullRank is an ambitious ten-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P - Proactive; R - Reliable; O - Outstanding; U - Useful; D - Dedicated. We keep that front and center on a day-to-day basis.
If you're curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.
As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don't want you to just fill a role, we want you to take ownership and make an impact.
We're not a big agency and our clients appreciate that because our size allows us to make things happen. We're a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We're looking for creative and smart people to join our team and help us in our missions to find the best idea. If that's you, we'd love to hear from you.
Position Description
iPullRank is looking for a Market Research Data Analyst to join our Market Research and Analytics team. Working with the Client Services, SEO and Content Strategy teams, you will generate data analysis and recommendations to develop business and marketing insights and opportunities for our client programs. We're looking for someone with strong data analysis and market segmentation skills. Salary range: $65K-85K
What You'll Do
Must Haves
We Offer Competitive Salaries Commensurate with Experience
If you're curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.
As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don't want you to just fill a role, we want you to take ownership and make an impact.
We're not a big agency and our clients appreciate that because our size allows us to make things happen. We're a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We're looking for creative and smart people to join our team and help us in our missions to find the best idea. If that's you, we'd love to hear from you.
Position Description
iPullRank is looking for a Market Research Data Analyst to join our Market Research and Analytics team. Working with the Client Services, SEO and Content Strategy teams, you will generate data analysis and recommendations to develop business and marketing insights and opportunities for our client programs. We're looking for someone with strong data analysis and market segmentation skills. Salary range: $65K-85K
What You'll Do
- Collect, analyze and summarize market, customer, and industry data and trends and work with the team to incorporate it into marketing strategy
- Develop market segmentation reports to inform marketing campaigns
- Perform competitive analysis
- Translate data into effective market, intelligence reports, insights
- Proactively perform data mining activities to identify insights
- Automate a variety of systems to improve the efficiency of delivery
- Provide analytical support to client and internal work as needed
- Maintain knowledge of trends, tools, and strategies
Must Haves
- Expert level Excel
- 2 - 3 years of experience in data analysis, market research, finance
- A laser focus on "so what" questions during any analysis to provide a big-picture understanding of the goals and objectives of the project
- Client-focused analytical and forecasting ability
- Ability to translate quantitative analyses and findings into accessible visuals for non-technical audiences, providing a clear view into interpreting the data
- Familiarity with VBA, Python or R
- Knowledge of qualitative and quantitative market research methods
- Strong analytical mindset and skills, proactive problem-solving skill
- Exceptionally clear oral and written communication skills
- Infinite curiosity for all things data, analysis, and insights
- Ability to work effectively both independently and as part of a team
- Experience Pytorch, Colab Notebooks, Natural Language Processing and popular Machine Learning libraries
- Experience with Google Analytics, Adobe Analytics
- SEO or digital marketing experience
- Statistical Background
We Offer Competitive Salaries Commensurate with Experience
- Paid holidays and sick days
- 100% Medical, Dental, and Vision insurance
- 3 weeks of vacation
Salary : $65,000 - $85,000
