Make your application after reading the following skill and qualification requirements for this position.
Core Focus :
The core focus of this role is to drive the creation and rapid testing of new innovative digital marketing solutions that align with iQuanti’s strategic goals. This includes managing a robust pipeline of new offering ideas & solutions, vetting & ensuring they are feasible and helping our product team in the development of viable solutions. The goal is to maintain iQuanti’s competitive edge by delivering high-impact, revenue-generating new solutions that drive business growth.
Responsibilities :
New Solution Development & Strategy :
- Lead the ideation, creation, and feasibility testing of new digital marketing solutions. Develop and manage a robust pipeline of innovative solutions.
- Understand trends, identify potential new solutions that will help us win, rapidly prototype the MVP and test, establish viability and potential for larger investment.
- Prioritize and assess potential new solutions based on market demand, feasibility, and potential ROI. Consistently prioritize & identify viable new solutions and move them to a product leader in the organization for further build.
- Establish metrics and KPIs to measure the success of solutions. Monitor performance and make data-driven decisions to optimize and improve solutions continuously.
Innovation & Thought Leadership :
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. Foster a culture of innovation within the organization.Represent iQuanti as an industry expert, contributing to thought leadership content, speaking at conferences, public forums, and participating in industry panels.Client & Partner Engagement :
Engage with key clients to understand their evolving needs and pain points, incorporating their feedback into the solution development process.Build and maintain strong relationships with external partners, vendors, and industry experts to leverage new technologies and capabilities.Cross-functional Collaboration :
Partner with internal teams (e.g., client management team, SMEs, product development, sales, marketing, and operations) to bring new solutions to market.Work closely with the sales / product team to develop go-to-market strategies and support the sales process with key clients.Experience and Key skills required :
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced business degree preferred.Overall 12 years of experience in digital marketing, product development, or innovation roles, with a focus on new solution development.Must Have : Experience in Digital Marketing Strategy : Requires at least 5-7 years of experience in strategy focused digital marketing roles focused on leveraging technology to drive marketing innovation. This could include generalist experience with digital media strategy, digital experience, AI-driven marketing technologies, data analytics, and integrating these into broader digital marketing strategies.Must Have : Experience in Product Development or Innovation in Marketing Technologies : 2-3 years of experience working in product roles at companies specializing in marketing technologies (e.g., Adobe, StackAdapt, The Trade Desk, or similar).Must Have : Background in feature research, designing or optimizing tech-driven marketing solutions, such as programmatic advertising platforms, AI-driven marketing tools, or data management solutions, with a strong understanding of how these products fit into a comprehensive digital marketing strategy.Strong research and consultative capabilities to be able to ideate and evaluate digital solution offerings.Proven track record of successfully bringing new digital marketing solutions to market.Prior hands-on Experience with Paid Media Platforms and Performance Marketing in managing and optimizing campaigns on major paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn etc.); with emphasis on developing and executing performance marketing strategies that leverage AI and machine learning to drive efficiency and ROI.Demonstrated ability to build and maintain strong client and partner relationships.Impeccable organization skills with demonstrated ability to collaborate and work with global teams comprised of multiple cities, cultures and commensurate time zones.Great-to-haves : MBA; Exposure to BFSI Industry
Salary : $150K - $180K / yr
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Salary : $150,000 - $180,000
