Director, Creative Technology

We are a leading rare disease marketing agency specializing in healthcare and pharmaceutical marketing and training. Our digital department builds websites, banner ads, emails, digital marketing campaigns, e-learning modules (using Storyline), and handles a wide array of client digital engagement needs. We are seeking a dynamic and experienced Director of Creative Technology to lead our digital team, driving Purplemoon digital strategy, innovation, and execution for our diverse client portfolio.

Key Responsibilities

• Leadership & Strategy:
  • Collaborate with the leadership team on digital department updates and strategic planning.
  • Develop new and innovative digital marketing products and learning strategies for Purplemoon
  • Collaborate with leadership to innovate and identify emerging technologies or solutions tailored to healthcare and pharma marketing needs.
• Client & Team Collaboration:
  • Serve as the primary digital expert, interfacing with clients to provide strategic guidance and address technical questions.
  • Oversee and manage internal and remote development teams, ensuring projects are delivered on time and meet quality standards.
  • Work closely with account teams and clients to align on project goals, timelines, and deliverables.
• Execution & Oversight:
  • Manage the development and deployment of digital assets, including websites, marketing campaigns, and e-learning modules.
  • Oversee digital marketing omnichannel efforts, including Google Ads campaigns, Veeva-approved assets, and IQVIA tools.

Required Qualifications 

• 10-15 years with Master's education (MBA or Master's in technical space) along with a Bachelor's degree (ideally in CS or a relevant field for digital marketing)
  • Experience should also ideally be in pharmaceutical marketing agencies
  • 5 of those years should be in management.
  • Senior-level experience in digital marketing, learning, and technology leadership roles, ideally within healthcare or pharma marketing.
  • Proficiency with Google Ads, Veeva, IQVIA, and other technical platforms commonly used in a digital marketing agency.
  • Strong understanding of general programming concepts and web development.
  • Proven track record of strategic oversight and successfully managing internal and remote teams.
  • Exceptional problem-solving skills and the ability to juggle multiple projects across clients and functions.
  • Excellent communication skills, both written and verbal.

Preferred Qualifications

• Experience in rare disease marketing.
• Knowledge of programming languages a plus.
• Ability to look at a product build and confirm the approach.

Work Environment

• This is a hybrid position in the NYC area, with the flexibility to work fully remote for the right candidate.

Why Join Us?

This is an exciting opportunity to play a pivotal role in the growth and success of our agency while making a meaningful impact on rare disease awareness and treatment.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

The potential base pay range for this role, when annualized, is $128,800.00 - $239,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

Salary : $128,800 - $239,200