Paid Media Specialist 2

At Fathom, an IQVIA business, we strive to build unparalleled partnerships with our clients. In that pursuit, our Paid Media team is actively looking for a Specialist to join our dynamic group of digital marketers. Qualified candidates must be commutable to be in the Cleveland, OH office location as it is a hybrid role.

As a Paid Media Specialist, you will focus on leading campaign implementation, management and measurement within programmatic, paid search, and paid social. You also will be responsible for a high standard of optimization, keyword and audience research, continued education, and campaign management. This position will require focus on delivering error-free work, continuing to build a depth of expertise in your channels, keeping your sights set on client outcomes and making positive contributions to the paid media team and overall culture.

Responsibilities

• Execute programmatic, paid search, and social activities; including campaign build, audience research, keyword research, campaign budget estimates, campaign management optimization, budget pacing and tracking, implementing testing strategies, conversion tracking, etc. driven from the client’s goals and the overall client strategy the entire account team is working on.
• Connecting paid media results and data analysis to business goals to innovate leading edge solutions for the client
• Conduct paid media audits understanding the best ways to optimize campaigns and overall paid media strategies
• Assist in the creation and implementation of testing strategies
• Contribution to client strategy as it relates to paid media
• Ongoing responsibility to learn and master new networks and advertising platforms, tactics and develop coordinating best practices in paid media

Requirements & Qualifications

• 1 years of relevant professional paid media experience required
• Qualified candidates must be commutable to be in the Cleveland, OH office location as it is a hybrid role.
• Experience with a combination of the following channels and platforms:
  • Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor
  • Programmatic display: Google Ads, Basis, The Trade Desk
  • Paid search: Google Ads, Microsoft Ads
• Industries with a longer buying cycle, including B2B and healthcare
• Management of $1M annual media budgets
• Third-party tools for campaign launch, management, and reporting
• Developing detailed testing plans, including A/B and multivariant testing
• Advanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modeling

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $49,600.00 - $82,600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

Salary : $49,600 - $82,600