Chai Pani Restaurant Group Hiring Director of Marketing and Communications

Position Overview:
The Director of Marketing and Communications for Chai Pani Restaurant Group is responsible for leading all marketing, branding, and public relations efforts to elevate the brand’s presence, drive customer engagement, and ensure consistent communication across all channels. This role is central to creating and executing strategies that build and maintain the distinct voice of Chai Pani and its associated concepts. The Director collaborates closely with the leadership team to amplify the group’s story, culture, and mission, aligning marketing efforts with our values of community, creativity, and hospitality.

What You’ll Do:

• Marketing Strategy & Campaigns:

• • • Develop and implement marketing strategies to promote Chai Pani Restaurant Group’s brands, with a focus on storytelling and showcasing our unique approach to Indian-inspired cuisine.
    • Lead digital and traditional marketing campaigns, from creative concept development to execution, aimed at increasing customer loyalty, driving traffic, and promoting new menu items and seasonal offerings.
    • Oversee social media strategy, content creation, and paid advertising to boost brand awareness and customer engagement.

• Brand Management:

• • • Ensure that all marketing materials and campaigns reflect the authenticity, vibrancy, and hospitality that define the Chai Pani Restaurant Group experience.
    • Lead the development and execution of brand guidelines and ensure consistency across digital and physical touchpoints, including restaurant design, packaging, menus, and promotional materials.
    • Partner with the Operations Team to integrate brand identity seamlessly into the guest experience across all locations.

• Public Relations & Media Outreach:

• • • Collaborate with CPRG’s PR team to build and maintain relationships with key media outlets, bloggers, influencers, and culinary publications to enhance brand visibility and secure coverage.
    • Represent Chai Pani Restaurant Group at community events, media interviews, and industry gatherings, maintaining the public image of the brand.

• Community Engagement:

• • • Develop and manage local partnerships, events, and sponsorships that foster community engagement and strengthen the brand’s connection with the neighborhoods we serve.
    • Curate and execute in-store promotions, pop-up events, and special collaborations that engage customers and build excitement around new initiatives or openings.

• Team Leadership & Collaboration:

• • • Lead, mentor, and manage a marketing/design/PR team, providing creative direction and fostering an environment of collaboration and innovation.
    • Collaborate closely with the Culinary and Operations teams to ensure alignment of marketing campaigns with menu development, service standards, and overall guest experience.
    • Ensure all marketing initiatives and company-wide information is disseminated among the restaurant teams in a timely and actionable manner.

• Market Research & Analysis:

• • Conduct research to track customer trends, competitor activity, and local market dynamics, applying these insights to continuously optimize marketing strategies.
  • Measure the effectiveness of marketing campaigns and strategies, adjusting tactics based on key performance indicators such as engagement rates, foot traffic, and sales data.

What You’ll Bring

• Bachelor’s of Arts in Marketing, Business, Communications, Hospitality or equivalent work experience
• 8 years of experience in marketing, hospitality, and/or food media
• Experience managing a motivated and efficient marketing team, achieving professional growth and high-performance levels
• Ability to build brand awareness, community engagement, foot traffic, and sales during key campaigns, particularly around new menu items and restaurant openings
• Deep experience with Google Suite, CMS platforms, CRM software, and measuring ROI of marketing/advertising campaigns
• Working knowledge of Canva, Shopify, and email marketing platforms such as Mailchimp. Ability to collaborate with other team members on these platforms.
• Ability to meet deadlines in timely manner and communicate effectively with team members
• High level of organization and attention to detail
• An excitement for the aesthetics of Indian street food & culture
• Good to have: experience in print, photography, videography, marketing, and social media management.

What You’ll Get

• Opportunity to work with a fast-growing, award-winning restaurant group that is changing the perspective of Indian food in America
• Collaborate with a creative team of passionate foodies
• Deep immersion in a culture of Indian-inspired aesthetics and design
• Freedom and responsibility, an open collaborative office, and flexible schedule
• Opportunities to join our annual staff trip to India
• Competitive salary and performance incentives
• Medical, dental, and vision benefits
• 3 weeks of PTO after probationary period
• Employee discounts for Chai Pani Restaurant Group and Spicewalla