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Senior Manager, Marketing Demand Generation

Iron Mountain
Mountain, MI Full Time
POSTED ON 4/14/2025
AVAILABLE BEFORE 5/14/2025

At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.

Do you have the right skills and experience for this role Read on to find out, and make your application.

We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.

As a Demand Generation Professional, you will lead the development and execution of our demand generation strategy for your assigned portfolio. Your expertise in marketing automation, lead generation and pipeline development, and events and digital marketing will be pivotal in creating and implementing successful campaigns that drive revenue growth. Collaborating closely with cross-functional teams, you will be responsible for every stage of demand generation, from conceptualization and design to successful deployment and optimization. Here are the key responsibilities :

1. Demand Generation Strategy :

  • Develop and implement comprehensive demand generation strategies aligned with overall business objectives.
  • Identify target audiences and create buyer personas to tailor marketing efforts.
  • Set clear goals and KPIs to measure the effectiveness of campaigns.
  • Assure buy-in and budget support from senior leadership and other stakeholders such as sales leadership.

2. Lead Generation :

  • Utilize various channels to generate high-quality leads, including :
  • Content marketing (blog posts, whitepapers, ebooks).
  • Email marketing campaigns.
  • Social media marketing.
  • Paid advertising (PPC, social media ads).
  • Webinars and in-person events.
  • SEO and SEM.
  • Track and analyze marketing programs efforts to optimize performance.

    • 3. Lead Nurturing :

  • Develop and implement lead nurturing campaigns to engage and educate potential customers.
  • Segment leads based on their interests and behavior to deliver personalized messaging.
  • Use marketing automation tools to automate lead nurturing processes.

    • 4. Sales Enablement :

  • Provide sales teams with the necessary tools and resources to close deals.
  • Develop sales collateral, such as sales decks and product sheets.
  • Train sales teams on effective sales techniques and messaging.

    • 5. Analytics and Reporting :

  • Track and analyze key performance indicators (KPIs) to measure the success of demand generation efforts.
  • Use data to identify areas for improvement and optimize campaigns.
  • Generate regular reports for management to communicate the impact of marketing activities.

    • 6. Strategic Partnerships :

  • Work closely with sales, product marketing, and other teams to ensure alignment and effective execution of marketing initiatives.
  • Collaborate with creative teams to develop compelling marketing materials.
  • Assist with content development to target contacts and accounts throughout the customer lifecycle.

    • Travel Requirements : 15-20% of the time.

    Required Skills and Experience :

  • Strong analytical skills and proficiency with data visualization tools (e.g., Tableau, Calibermind, Data Studio) and CRM software (Salesforce).
  • Excellent problem-solving, communication, and presentation skills.
  • Ability to work independently and as part of a team.

    • By joining our team, you will have the opportunity to contribute to the success of a dynamic organization and make a significant impact on our digital marketing efforts.

    Reasonably expected salary range : $138,500.00 - $184,700.00

    Category : Marketing

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    Salary : $138,500 - $184,700

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