What are the responsibilities and job description for the Digital Distribution Manager position at Ironclad Media Alliance?
IRONCLAD is seeking an organized and data-driven Digital Distribution Manager to oversee all aspects of our content distribution across multiple platforms, including YouTube, social media, podcast channels, and other emerging digital outlets. This role ensures the growth and engagement of our audience by executing innovative distribution strategies, analyzing performance metrics, and advising on editorial decisions based on platform trends. The ideal candidate will be an expert in technical content distribution, platform monetization, and emerging trends in the podcast and social media industries.
Description
Job Title: Digital Distribution Manager
Location: Virginia Beach, VA (In-Person)
Overview:
IRONCLAD is seeking an organized and data-driven Digital Distribution Manager to oversee all aspects of our content distribution across multiple platforms, including YouTube, social media, podcast channels, and other emerging digital outlets. This role ensures the growth and engagement of our audience by executing innovative distribution strategies, analyzing performance metrics, and advising on editorial decisions based on platform trends. The ideal candidate will be an expert in technical content distribution, platform monetization, and emerging trends in the podcast and social media industries.
Core Functions
Distribution Oversight
- Plan, implement, and manage podcast and video content distribution across platforms, including Spotify, Apple Podcasts, TikTok, X, Reddit, Instagram, Rumble, YouTube, and other emerging platforms.
- Develop and maintain a master content calendar to coordinate launch schedules and promotional campaigns.
- Ensure audience growth and engagement through platform-specific optimization and best practices.
- Identify and implement industry-leading strategies for maximizing content performance and audience retention.
Editorial Strategy
- Advise on editorial and guest strategies based on insights from platform content trends and audience behavior.
- Collaborate with marketing, production, and editorial teams to align distribution efforts with content goals.
Analytics & Reporting
- Track performance metrics across all platforms, including views, downloads, engagement rates, and audience growth.
- Compile and present detailed weekly and monthly analytics reports, offering actionable insights to internal stakeholders.
- Adjust strategies based on performance data to optimize content distribution and audience reach.
Monetization
- Implement monetization strategies on relevant platforms, ensuring content generates revenue while adhering to platform policies.
Quality Assurance
- Ensure all content complies with platform-specific requirements (e.g., metadata, formatting, tagging) and adheres to IRONCLAD’s brand standards.
- Conduct quality control reviews to confirm content accuracy, consistency, and optimization prior to publishing.
Internal Communication
- Coordinate with cross-functional teams to align distribution plans with broader marketing and editorial strategies.
- Share performance insights and recommendations to refine future content and distribution efforts.
Proficiencies & Qualifications
- Deep understanding of the podcast industry: Technical distribution, audience engagement, and monetization knowledge are essential.
- Platform expertise: Proficient in major platforms (e.g., Spotify, Apple Podcasts, YouTube, TikTok, X, Reddit, Instagram, and Rumble) and emerging trends.
- Familiarity with tactical, veteran, and special operations communities, as well as current events, is a plus.
- Proficiency in analytics tools (e.g., Google Analytics, YouTube Studio, and social media insights) to inform strategy and optimize content.
- Excellent written and verbal communication skills, with a focus on presenting data-driven insights.
- Experience in a fast-paced, deadline-driven environment, with the ability to adapt to shifting priorities.
Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to work on impactful, high-profile projects.
- Professional development opportunities and room for career growth.
- Collaborative, innovative work environment in Virginia Beach.
To Apply
Please submit your resume and a cover letter detailing your expertise in distribution, platform monetization, and audience engagement strategies, as well as how you would contribute to IRONCLAD’s success.