What are the responsibilities and job description for the Marketing / Brand Manager position at Ironmill Fasteners & Hardware?
Benefits:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Free uniforms
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Job description
Note: **This is not a freelancing gig or a contract position. No out of state candidates, must be able to work out of our Auburn, WA location.**
To apply, please submit your resume and a cover letter outlining your relevant experience and how you can contribute to our marketing and communications goals as well as salary expectation to stan@ironmill.com
Company Overview:
Ironmill Fasteners & Hardware is a dynamic and fast-growing mid-size company in the Construction Material Supply industry. We are dedicated to delivering high-quality products/services to our customers and have built a strong reputation in the market. As we continue to expand our reach, we are seeking a highly motivated Marketing and Communications Specialist to join our team. This role will play a key part in taking our branding efforts to the next level and enhancing our presence in the industry.
Responsibilities:
- Develop and Implement Branding Strategy: Work closely with the leadership to develop a comprehensive branding strategy that aligns with the company's vision and values. Implement creative initiatives to elevate the brand's image and recognition in the market.
- Content Creation and Marketing Collateral: Create compelling and engaging content for various marketing channels, including the website, social media, email campaigns, print materials, and press releases. Ensure all content is consistent with the brand message and guidelines.
- Digital Marketing: Plan and execute digital marketing campaigns to increase brand visibility and attract new customers. Utilize SEO, SEM, email marketing, and social media platforms to drive traffic and generate leads.
- Public Relations and Media Relations: Cultivate relationships with relevant media outlets, journalists, and industry influencers. Proactively seek opportunities to secure media coverage and positive PR for the company.
- Event Coordination: Plan and coordinate promotional events, product launches, and industry conferences. Represent the company at trade shows and networking events to enhance brand exposure and foster business relationships.
- Market Research and Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and potential gaps in the market. Use data-driven insights to refine marketing strategies and measure the effectiveness of campaigns.
- Internal Communications: Develop and execute internal communication strategies to ensure consistent messaging and alignment across all departments. Keep employees informed about company updates, achievements, and initiatives.
- Graphic Design and Visual Branding: Collaborate with graphic designers to create visually appealing marketing materials, including brochures, banners, presentations, and advertisements.
- Monitor Budget and ROI: Manage the marketing budget effectively, tracking expenses and ensuring the best return on investment for marketing activities.
- Work with Sales Teams: Collaborate with sales teams to provide necessary marketing materials and support their efforts.
- Collaborate with Vendor Community: Maintain positive relationships with vendors and suppliers to enhance brand collaboration and exposure.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in marketing and communications, preferably in a mid-size company or similar industry.
- Demonstrated success in developing and executing branding strategies and marketing campaigns.
- Excellent written and verbal communication skills, with an eye for detail and creativity.
- Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
- Strong understanding of SEO and SEM principles to drive online visibility.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
- Proficiency in graphic design software and tools is a plus.
- Passion for staying up-to-date with industry trends and marketing best practices.
Compensation:
- Salary: $50,000 (Depending on experience and skillset).
- Benefits: Full benefit package paid by the company.
- Incentives: Bonuses and performance incentives will be available for this role.
Join our team at Ironmill Fasteners & Hardware and make a significant impact on our branding efforts. If you are a creative and results-driven marketing professional with a passion for taking brands to the next level, we would love to hear from you.
Salary : $50,000 - $75,000
