Digital Operations Specialist

Digital Operations Specialist

Department: Public Affairs

Supervisor: VP of Public Affairs

Schedule: Full Time · 8am – 4:30pm · Monday - Friday

Isaiah House is looking for a dedicated and driven person to take on the role of Digital Operations Specialist at our corporate office in Harrodsburg, KY.

Isaiah House is a faith-based, nonprofit with a competitive edge, delivering one of the most effective substance use disorder treatment facilities in the state of KY.

Employees receive benefits that include:

• Medical, dental, and vision insurance
• Basic life insurance at NO COST to you
• 401(k) matching
• Paid holidays
• Weekly payday
• The joy and satisfaction of working for a company with a higher purpose!

Apply now to join our team and make a difference in the lives of others!

The Digital Operations Specialist at Isaiah House is a dynamic, creative role focused on advancing the organization's mission through digital marketing, content creation, and graphic design. This position involves developing and executing marketing strategies that engage the community, promote Isaiah House, and drive support. Responsibilities include producing visually compelling graphics for digital platforms such as social media, email campaigns, and website content, as well as print materials. The ideal candidate will have a strong design background and a passion for using creativity to raise awareness and make a positive impact.

Essential Characteristics

Creativity / Strong design skills / Attention to detail / Adaptability / Coachable / Self Directed / Goal Driven / Self Starter / Professionalism / Collaborative / Meticulous / Passionate for impact / Flexible / Innovative / Tech Savvy / Social Media and Trend Savvy

Roles and Responsibilities

• Conceptualize and develop layout designs, collaborate with stakeholders on planning, production, and project estimates.
• Manage social media strategies and create engaging content across platforms to raise awareness and foster community interaction.
• Design and implement digital marketing campaigns to increase donations, event participation, and awareness using tools like Google Ads, Facebook Ads, and OTT platforms.
• Create and manage email campaigns, newsletters, and personalized communications for different audience segments, monitoring performance to improve engagement.
• Design digital materials (social media graphics, email templates, flyers) ensuring brand consistency, as well as print material.
• Track and analyze campaign performance, reporting key metrics and providing insights for optimization.
• Promote events and outreach programs through digital channels, creating event-specific promotional materials.
• Collaborate with staff, external partners, and community influencers to align strategies and build visibility.

Key Performance Indicators

• Ad Performance – Metrics on digital ad campaigns, such as click-through rates, cost-per-click, and return on investment (ROI) for paid ads (e.g., Google Ads, Facebook Ads, OTT platforms).
• Lead Generation – Number of new subscribers, volunteers, or supporters acquired through digital campaigns and engagement efforts.
• Brand Awareness – Growth in community recognition, measured by mentions, shares, or influencer partnerships.
• Campaign ROI – Return on investment for digital marketing, social media, email, and event campaigns.
• Community Engagement – Number of meaningful interactions with followers (comments, messages, shares) and community-building efforts.
• Design Quality & Brand Consistency – Internal assessments or feedback on the visual appeal and consistency of marketing materials with brand guidelines.
• Collaboration Effectiveness – Timeliness and quality of collaboration with internal teams, external partners, and community influencers to achieve campaign goals.
• Email Open and Click-Through Rates – Metrics indicating the effectiveness of email campaigns and newsletters in driving engagement.
• Event Participation – Number of attendees or participants in fundraising, volunteer, and community events promoted through marketing efforts.
• Content Reach and Impressions – Number of people who view or interact with digital content, including social media posts, ads, and website content.
• Social Media Engagement – Metrics such as likes, comments, shares, and follower growth across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Website Traffic – Number of visitors, page views, and user behavior (bounce rate, time on site) from digital marketing campaigns.

Monthly

• Update and report digital marketing and campaign data.
• Update and report market trends.
• Create, launch and maintain all campaigns.
• Create and update all digital marketing and print material as needed.
• Monitor and maintain brand standards.
• Assist in philanthropic design needs when requested.
• Attend Public Affairs meetings.
• Attend one on one meetings.
• Complete prescribed trainings as needed.
• Review website for any changes or updates

Quarterly

• Assist in building the strategic marketing plan.
• Assist in building the overall outreach and public affairs plan.
• Review all platforms for changes or updates.

• Adheres to Isaiah House policies and procedures
• Attends mandatory in-service and other trainings/educational programs as required.