What are the responsibilities and job description for the Ad Creative Manager – Paid Social position at Isla Marketing?
About Us
Isla Marketing is a fast-growing performance marketing company specializing in high-intent lead generation through social media advertising. We create and scale high-converting ad creatives for Facebook and Instagram, and we need a detail-oriented, results-driven Ad Creative Manager to take ownership of our paid social ad production and performance .
This is not a marketing strategy role—it's about creative execution, testing, and iteration . Your job is to lead creative production , manage the content pipeline, and ensure we are continuously testing and optimizing ad creatives to improve performance.
Role Overview
As the Ad Creative Manager , you will be directly responsible for managing our ad creative process from concept to production to performance analysis. You'll lead a small but growing creative team—including our Video Editors and Content Producers —to ensure a steady flow of high-quality ad creatives for our paid social campaigns.
Your focus will be on developing, testing, and optimizing ads that convert . You will not handle ad buying or audience targeting, but you will work closely with our media buyers to align creative strategy with performance goals.
Responsibilities
Own Ad Creative Production for Paid Social
- Oversee the entire ad creative process —from ideation to execution—ensuring a steady flow of high-performing video and image ads.
- Develop engaging, direct-response ad concepts based on trends and past performance.
- Maintain an organized creative pipeline and ensure we always have fresh ads in rotation.
Manage & Direct the Creative Team
Optimize Creative Performance Based on Data
Stay on Top of Trends & Competitive Insights
Requirements
3 years experience in ad creative production for Facebook / Instagram paid social .
Strong understanding of direct response advertising and ad psychology .
Proven ability to manage a creative team and deliver high-performing content at scale.
Hands-on experience producing, optimizing, and iterating paid social ad creatives.
Comfortable interpreting performance data (CTR, CPA, ROAS, etc.) and applying insights to improve creative execution.
Highly organized and process-driven—able to manage multiple projects and meet tight deadlines.
Ability to take initiative, execute quickly, and adapt based on results .
Experience with UGC-style ads, direct response ads, and AI-enhanced video production is a plus.
Why Join Isla Marketing?
Lead creative production for a fast-growing performance marketing company.
Directly impact ad performance by driving creative testing and iteration.
Be part of a highly optimized paid social team , working alongside our media buyer.
Experiment with cutting-edge creative strategies and formats.
Competitive salary ($75K–$90K based on experience).
Salary : $75,000 - $90,000
