What are the responsibilities and job description for the Business Development Executive position at ISMG - Information Security Media Group?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply!
Our Story
ISMG is a tech-enabled, global intelligence firm specializing in cybersecurity, journalism, technology, and artificial intelligence. We deliver a comprehensive portfolio of content, data analytics, training, and market intelligence to support cybersecurity, operational technology (OT), fraud prevention, and risk management industries.
With a network of 20 brands, 38 digital media platforms, and over 400 global events annually, we engage a community of 1.8 million subscribers worldwide.
The Opportunity
ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Executive, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you!
What you'll be doing
Our Story
ISMG is a tech-enabled, global intelligence firm specializing in cybersecurity, journalism, technology, and artificial intelligence. We deliver a comprehensive portfolio of content, data analytics, training, and market intelligence to support cybersecurity, operational technology (OT), fraud prevention, and risk management industries.
With a network of 20 brands, 38 digital media platforms, and over 400 global events annually, we engage a community of 1.8 million subscribers worldwide.
The Opportunity
ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Executive, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you!
What you'll be doing
- Developing a high level understanding of ISMG’s offerings across business units, & a strong base level knowledge of the cybersecurity landscape, to elevate prospecting communication with clients.
- Identifying & securing sales appointments with target customers through diligent & targeted outreach via cold-call, email, & networking tactics.
- Establishing, developing, & maintaining positive business relationships with clients.
- Achieving agreed upon KPIs, metrics, & performance outcomes within schedule.
- Executing the initial business development stages of ISMG’s integrated sale cycle which includes: Prospecting & Account Mapping, Lead Generation & Nurturing Campaigns, Opportunity Qualification & Appointment Setting
- Bachelor's or Master's degree in Business Administration, Professional Sales, Marketing/Advertising, or related field(s)
- 1-3 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
- Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
- Experience targeting C-suite and/or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research/Content divisions
- A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
- Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships
- Familiarity with Salesforce & CRM practices
- Outstanding time management, prioritizing, & organizational skills
- Willingness to learn & apply feedback to improve performance
- Location: Flexible between our Princeton, NJ HQ or NYC office
- On-site presence required M-F during our standard hours of operation.
- Exact compensation varies based on experience level and location.
Salary : $65,000 - $80,000
