Marketing Analyst

Marketing Analyst

• Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
• Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)
• Creates communication through the eyes of the customer - developing holistic experiences and meaningful touch-points
• Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)
• Use communication to mitigate risks through crisis management, constituent engagement, and customer service
• Responsible for developing, implementing and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goals

• Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing)

• Understand the strategic intent of our members and connect the personalized programs to experiences through member facing marketing assets with landing environments that inspire desired member's actions and delivers on member's needs

Required Skills:

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience

• Knowledge of advanced health insurance marketing principles, healthcare education or behavior change practices and techniques is a plus

• Ability to independently develop, implement and evaluate marketing plans and processes and recommend process improvements

Preferred Skills

• Excellent cross-functional team, project and organizational leadership skills with attention to details.

• Self-starter with initiative and a sense of accountability and ownership

Ability to influence and align stakeholders and decision makers

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