Copywriter

We are seeking a talented and experienced Copywriter to contribute to our dynamic marketing team. The ideal candidate will possess a strong background in crafting compelling content tailored for B2B audiences, with a focus on the IT industry.

Key Responsibilities:

• Content Creation: Develop engaging and effective content for B2B audiences, including blogs, whitepapers, case studies, and website copy.
• Social Media Management: Create and manage content for social media campaigns across platforms such as LinkedIn, Twitter, and Instagram.
• Email Marketing: Craft executive emailers and email marketing campaigns, building effective email cadences aligned with best practices.
• Performance Campaigns: Develop content for performance campaigns across platforms like Google and LinkedIn to drive lead generation and engagement.
• SEO Optimization: Write and optimize website content to support SEO objectives, enhancing organic reach and search visibility.
• Content Calendar Management: Oversee the content calendar and manage daily creative tasks, ensuring timely delivery and quality.
• Collaboration: Work closely with the marketing team to create content that supports overall campaign objectives.
• Scriptwriting: Write scripts for internal videos and adapt scripts from existing videos as needed.

Qualifications & Skills:

• Education: Bachelor's degree in English, Marketing, Communications, or a related field.
• Experience: 2 years of professional copywriting experience, preferably in the IT industry or a related B2B sector.

Skills:

• Exceptional writing, editing, and proofreading skills in U.S. English.
• Proficiency in creating content for various platforms, including websites, social media, and email campaigns.
• Understanding of SEO best practices and experience with keyword usage.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent collaboration skills and the ability to work effectively within a team.