Senior Copywriter

Position Summary

We are looking for an experienced Copywriter with a solid background in B2B writing, creative team management, and content strategy. You will be responsible for developing and executing compelling content strategies that resonate with our audience, and driving our brand voice across all channels. Your experience in social media, performance marketing, and SEO will be crucial in enhancing our digital footprint.

Education and Experience

• 8 years of experience in content creation, B2B writing, and content strategy.
• Strong portfolio showcasing B2B writing, social media campaigns, website content, and performance marketing copy.
• Experience in crafting engaging social media posts, email campaigns, executive-level emailers, and website copy.
• Deep understanding of content best practices for SEO, social media, email marketing, and performance campaigns.
• Ability to create and manage content calendars while ensuring consistency and brand alignment.
• Excellent communication skills with the ability to convey complex ideas simply and effectively.
• Experience writing scripts for videos and adapting existing video content into new formats.
• Ability to do voice overs for company videos on an as-needed basis.
• Strategic thinker with a creative mindset, capable of translating business goals into compelling content.
• Go-getter attitude with a proactive approach to taking on new challenges.

Responsibilities

• Develop and implement a cohesive content strategy that aligns with business goals and audience needs.
• Lead a creative team of writers, designers, and content producers, providing guidance, feedback, and support.
• Create engaging and effective content for B2B audiences, including blogs, whitepapers, case studies, and website copy.
• Manage the development and execution of social media campaigns, writing posts for LinkedIn, Twitter, Instagram, and more.
• Craft executive emailers, email marketing campaigns, and build effective email cadences in line with best practices.
• Develop content for performance campaigns across Google, LinkedIn, Instagram, and other platforms to drive lead generation and engagement.
• Write and optimize website content to support SEO objectives, enhancing organic reach and search visibility.
• Manage the content calendar and oversee the daily creative tasks, ensuring timely delivery and quality.
• Collaborate closely with the marketing team to create content that supports overall campaign objectives.
• Write scripts for videos for internal audiences and prepare scripts from existing videos.
• Provide one-off voiceovers for important company videos if required.
• Stay up to date with industry trends, best practices, and emerging platforms to continuously refine the content approach.