What are the responsibilities and job description for the Director of Marketing position at IT Resources?
Job Title : Director of Marketing
Work Arrangement :
Onsite (with potential flexibility in the future)
Job Description : We are seeking a dynamic Director of Marketing to lead our marketing efforts and drive business growth. The ideal candidate will have experience managing a sizeable marketing budget, preferably in the medical field, and be comfortable working independently, reporting directly to the owner / operator.
Responsibilities :
Develop and execute SEO strategies to improve online visibility.
Implement digital marketing campaigns across various platforms.
Optimize and design websites to enhance user experience and engagement.
Utilize AI marketing strategies to target and attract potential clients.
Conduct market research to identify trends and opportunities.
Manage a marketing budget starting at $25k monthly, with potential to increase to $100k based on results.
Create and manage media marketing campaigns.
Develop and implement branding strategies.
Design graphics and visual content.
Communicate marketing plans and strategies effectively.
Attend marketing events, with potential national travel once a quarter.
Ideal Candidate Will Have :
Willingness to work onsite, with potential flexibility later.
Experience managing a sizeable marketing budget.
Previous experience in the medical field.
Comfort working in a standalone position, reporting to the owner / operator.
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