Marketing Coordinator

This role will collaborate closely with leadership teams across the iTA Truck Sales & Service dealerships to develop and implement effective marketing content and strategies. The ideal candidate will have a passion for marketing, excellent communication skills, and the ability to work in a fast-paced environment. This is an exempt role with a typical schedule 1st shift M-F.

Key Accountabilities:

Executing a strategic marketing plan that aligns with the company’s goals, objectives and execute projects.
Market Analysis: Conducting thorough market research to understand industry trends, customer preferences, and competitive dynamics.
Brand Management: Ensuring consistent brand messaging across all marketing channels and materials.
Sales Support: Collaborating with the sales team to create marketing campaigns that support the sales of used trucks.
Customer Engagement: Engaging with all departments to understand their customers’ needs and enhance customer satisfaction and loyalty.
Innovation: Identifying and implementing innovative marketing techniques and technologies to stay ahead of market trends.

Duties:

• Develop and execute marketing campaigns to promote our heavy-duty truck and parts sales, service, and leasing offerings.
• Collaborate with leadership teams to create compelling marketing content, including digital, print, and social media materials.
• Collaborate with our Manufacturer on branding requirements and branding partnerships.
• Liaison with Manufacturer to communicate to all departments goals, expectations, implementation, execution of all Manufacture marketing and branding requirements.
• Manage and update the company's website and social media platforms to ensure consistent and engaging content.
• Conduct market research to identify trends and opportunities for growth.
• Coordinate and participate in industry events, trade shows, and customer engagement activities.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Assist in the development of marketing budgets and track expenses to ensure cost-effective strategies.

Qualifications:

• 2 years of experience in a marketing role, preferably within the automotive or heavy-duty truck industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in marketing, Business, Communications, or a related field.

Work Conditions:

• Must be able to remain stationary 50% of the time.
• Ability to travel 10% of the time
• Work in indoor conditions with occasional outdoor weather exposure.
• The person in this position must occasionally move about inside the office to access file cabinets, machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

iTA Offers:

• A robust, affordable and competitive health insurance package.

iTA supports a drug-free workplace with pre-employment and random quarterly substance abuse testing. If interested, please send your resume for consideration of an interview. Only those candidates we are interested in interviewing will be contacted.