Brand Manager

Our client is seeking an experienced and motivated Brand Manager to oversee the development and execution of marketing strategies. This role focuses on driving healthy brand growth in a competitive market, achieving set targets, and effectively monitoring brand performance in line with established goals and strategies.

Key Responsibilities

Brand Strategy and Development

• Develop and implement a comprehensive brand strategy that aligns with organizational goals and market trends.
• Define and maintain brand guidelines to ensure consistency across all platforms and channels.
• Position the brand effectively to stand out against competitors.

Campaign Management

• Plan and execute multi-channel marketing campaigns, including digital, social media, affiliate, and influencer marketing.
• Collaborate with internal teams and external agencies to produce high-quality, engaging promotional materials.
• Monitor campaign performance and optimize based on data insights to enhance ROI.

Market Research and Insights

• Conduct market analysis to identify opportunities, threats, and customer preferences.
• Gather customer feedback and leverage data to enhance brand perception and loyalty.
• Stay updated on industry trends, competitor activities, and regulatory changes affecting the gambling industry.

Brand Performance Monitoring

• Track and analyze key brand performance metrics, such as customer acquisition, retention, product performance, and brand sentiment.
• Present regular reports and insights to senior management, providing actionable recommendations.

Collaboration and Leadership

• Foster cross-departmental collaboration to ensure consistent delivery of the brand promise across all touchpoints.
• Lead cross-functional projects to support new product launches or brand initiatives.
• Manage budgets and resources effectively to meet brand objectives.

Skills and Experience

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 3 years of experience in a brand management or marketing role, preferably in iGaming.
• Strong understanding of performance marketing and key success metrics.
• Excellent communication and interpersonal skills.
• Proficient in data analysis and decision-making based on insights.
• Demonstrated ability to work independently and as part of a team.
• Skilled in effectively communicating with senior management and cross-functional departments.
• Strong understanding of business goals and strategic alignment.

What’s Offered

• Competitive salary with performance-based bonuses.
• An opportunity to shape and grow a prominent brand.
• Professional development and career advancement opportunities.
• Flexible working arrangements within a supportive team culture.