What are the responsibilities and job description for the Marketing Analyst position at iTalent PLUS?
Our client is seeking a Marketing Analyst to deliver in-depth analysis of marketing activities, with a particular emphasis on social media performance. Reporting directly to the Acquisition Director, this role is central to driving data-informed decisions for the company's iGaming marketing strategies and initiatives.
Key Responsibilities:
Campaign Analysis
- Perform comprehensive analysis of marketing campaigns across all channels, with a strong focus on social media.
- Monitor and evaluate campaign metrics, delivering actionable insights to enhance performance.
- Prepare and present detailed analytical reports to stakeholders.
- Conduct competitor analysis to identify market trends and opportunities.
- Analyze budget allocation and spending patterns, recommending optimizations.
- Track performance across paid, organic, and influencer marketing campaigns.
- Utilize data visualization tools to create detailed performance reports.
Presentation & Communication
- Craft clear, concise reports that translate complex data into actionable strategies.
- Present compelling narratives using data storytelling techniques.
Skills and Experience Required:
- Proven experience in marketing analytics, with a preference for candidates with iGaming industry exposure.
- Advanced proficiency in Tableau, Excel, Power BI, and Google Suite.
- A bachelor’s degree in Business, Marketing, or a relevant Data Analytics certification.
- Expertise in ensuring data accuracy, integrity, and quality.
- Strong data visualization and presentation skills.
- Familiarity with project management tools like Jira and Confluence.
- Professional fluency in written and spoken English.
- Experience analyzing multi-language campaigns is advantageous.
- Exceptional attention to detail and the ability to work independently.
