What are the responsibilities and job description for the Brand Marketing Director position at ITResource Hunter?
Job Description : Brand Marketing Director (Auxiliary Digital Role)
Employment Type : Full-Time
We are seeking a Brand Marketing Director to lead digital brand strategy, content creation, and go-to-market (GTM) execution. This role focuses on developing compelling brand narratives, guiding content creation, and planning product launches. The Director will work cross-functionally with teams to execute campaigns, optimize strategies using data, and manage agency relationships to ensure alignment with brand goals.
Key Responsibilities :
- Develop and execute brand positioning and storytelling strategies.
- Lead GTM planning and product launch coordination with cross-functional teams.
- Guide content creation and collaborate with KOLs to craft engaging brand stories.
- Plan and execute brand campaigns to enhance brand influence.
- Use data analysis to optimize strategies and monitor KPIs.
- Manage agency relationships to align creative execution with brand goals.
Requirements :
Benefits :
