What are the responsibilities and job description for the GTM Initiative Coordinator position at Itron, Inc.?
Itron, Inc. is a global leader in the utility and city services industry, providing smart networks, software, services, meters, and sensors to manage electricity, gas, water, and city services. We are committed to creating a more resourceful world by delivering innovative solutions for energy and water management.
We are seeking a GTM Initiative Coordinator to support our go-to-market initiatives and marketing campaigns in the Networked Solutions business unit. In this role, you will collaborate with product marketing, product management, corporate marketing, and sales teams to develop and execute marketing campaign content that supports lines of business targets and goals.
Your primary responsibilities will include:
- Supporting product management and sales with go-to-market (GTM) planning, including value proposition, market segmentation, competitive analysis, commercial model, delivery model, etc.
- Coordinating with resources in corporate marketing group to plan, oversee, develop, execute, track, and be accountable for assigned product-group-based marketing campaigns and related activities.
- Improving and enabling sales teams through training and awareness campaigns.
You will have the opportunity to work on various projects, including content marketing, managing industry trade shows, and supporting product launches. If you are a team player with excellent communication skills and a passion for marketing and sales collaboration, we encourage you to apply for this exciting role.
