What are the responsibilities and job description for the Product Marketing Enablement Specialist position at Itron, Inc.?
Company Overview: Itron, Inc. is a leading provider of smart networks, software, services, meters, and sensors to utilities and cities. Our mission is to create a more resourceful world by safely, securely, and reliably delivering critical infrastructure solutions. We strive to be an inclusive and diverse workforce, committed to providing an authentic workplace experience for all employees.
Job Description: We are seeking a Product Marketing & Sales Enablement Intern to support go-to-market initiatives and marketing campaigns in our Networked Solutions business unit. As a key member of our team, you will interact directly with product marketing, product management, corporate marketing, and sales to support GTM initiatives, product launches, sales enablement, collateral development, campaign management, lead generation, and data analysis. Your primary responsibility will be to help develop and execute marketing campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales. You will also support product management and sales with go-to-market (GTM) plans, including value proposition, market segmentation, competitive analysis, commercial model, delivery model, etc.
Key Responsibilities:
Requirements and Qualifications: To succeed in this role, you must have efficient organizational skills and ability to work independently to organize unstructured information and respond timely to critical work tasks. Professional writing skills and verbal communication, including keen attention to detail, are essential. You should also be able to manage multiple tasks and work towards achieving long-term goals. Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint are required.
Preferred Skills: We prefer candidates with enrolled graduate-level degree programs, advanced skills in Microsoft Word, Excel and PowerPoint, knowledge of Workfront or other related content management systems, experience using Microsoft Teams and Sharepoint or other workplace collaboration tools, and experience with graphic design.
Job Description: We are seeking a Product Marketing & Sales Enablement Intern to support go-to-market initiatives and marketing campaigns in our Networked Solutions business unit. As a key member of our team, you will interact directly with product marketing, product management, corporate marketing, and sales to support GTM initiatives, product launches, sales enablement, collateral development, campaign management, lead generation, and data analysis. Your primary responsibility will be to help develop and execute marketing campaign content to support lines of business targets and goals in collaboration with product management group and Itron sales. You will also support product management and sales with go-to-market (GTM) plans, including value proposition, market segmentation, competitive analysis, commercial model, delivery model, etc.
Key Responsibilities:
- Develop and execute marketing campaign content to support lines of business targets and goals
- Support product management and sales with go-to-market (GTM) plans
- Coordinate with resources in corporate marketing group to plan, oversee, develop, execute, track and be accountable for assigned product-group-based marketing campaigns and related activities
- Continuously improve and enable sales team through training and awareness campaigns
- Follow up on lead management through marketing campaigns to drive new client acquisition & sales revenue
- Support content marketing, including writing collateral and promotions with internal and external partners
- Manage aspects of industry trade shows, coordinating with internal and external parties on event management, lead generation, promotion, and follow up
Requirements and Qualifications: To succeed in this role, you must have efficient organizational skills and ability to work independently to organize unstructured information and respond timely to critical work tasks. Professional writing skills and verbal communication, including keen attention to detail, are essential. You should also be able to manage multiple tasks and work towards achieving long-term goals. Proficient intermediate level skills in Microsoft Word, Excel and PowerPoint are required.
Preferred Skills: We prefer candidates with enrolled graduate-level degree programs, advanced skills in Microsoft Word, Excel and PowerPoint, knowledge of Workfront or other related content management systems, experience using Microsoft Teams and Sharepoint or other workplace collaboration tools, and experience with graphic design.
