What are the responsibilities and job description for the Strategic Marketing Manager position at ITW Performance Polymers?
Job Description:
SUMMARY
Our Marketing team plays an important role in the development of our strategy and its successful execution. As a Strategic Marketing Manager, you will play a key role in defining and executing short- and long-term marketing strategies for the division. In support of ITW’s Enterprise Strategy, you will fuel the New Product Development (NPD) and Strategic Sales Excellence processes with market intel that will position our division to grow with new and existing customers. Leveraging your analytical mindset, you will define market opportunities and develop marketing strategies aimed at exploiting them. This is an exciting opportunity to be part of driving innovation and growth for a Division within a market-leading, Fortune 200 organization!
ITW BUSINESS MODEL & CULTURE:
We have an environment shaped by our decentralized, entrepreneurial culture that brings our exciting ideas to life. Our people thrive in our “flexibility within the framework” approach.
We are committed to providing you with growth and development opportunities that maximize your unique potential.
Our culture empowers you to think and act like a business owner – we want your entrepreneurial spirit to thrive!
Be a part of One ITW/One Team, where everyone’s contribution matters in our quest to achieve our full potential.
We live by our Core Values:
We focus on the essential core of each business opportunity, fostering simplicity in how we think and execute.
We gain strength through trial and error and work as a team through jointly sharing risk.
We treat our customers and suppliers with integrity and transparency, and constantly strive to do the right thing.
We deeply respect diversity at every level of the company and consequently promote an open environment where innovations can emerge from our various backgrounds and experiences.
We trust our team members and are confident that they each work to the highest professional standards and in the company’s best interests.
YOU MIGHT LIKE THIS JOB IF YOU...
Thrive in a dynamic and fast-paced environment.
Are strategic. You leverage your strategic and influencing skills to achieve strong business outcomes.
Are organized and accountable. You’re great at juggling competing priorities and projects.
Continually prioritize continuous improvement and hold yourself to high standards of work.
Are highly collaborative and a great communicator. You enjoy working cross-functionally and are passionate about having strong customer relationships.
PRIMARY RESPONSIBILITIES:
Marketing Strategy:
Own overall marketing strategy for assigned product or market.
Own strategic segmentation for assigned product or market.
Develop and implement Go-To-Market (GTM) strategies for products, markets, or key customers.
Partner with marketing and sales teams to define brand awareness strategies, including trade show participation and marketing communications strategy.
Improve profitability through targeted pricing activities and driving operational excellence from the organization.
Drive conversion of opportunity pipeline to revenue.
Assist in long-range and annual planning.
QUALIFICATIONS, SKILLS, & COMPETENCIES:
Bachelor's degree in Marketing, Finance, Engineering, or similar required.
5 years’ experience in sales or marketing required.
B2B Manufacturing experience preferred.
Strong analytical & problem-solving skills, and able to make strategic and operational decisions.
Strong organizational skills and proven capability in successfully handling multiple projects simultaneously.
Strong leadership, influencing, and communication skills.
Domestic or international travel required - typically ~30%.