Demo

Business Development Manager - NCD Channel

ITW Professional Automotive Products
Lakeland, FL Full Time
POSTED ON 4/13/2025
AVAILABLE BEFORE 5/13/2025
Summary

Job Description:

This position is responsible for expanding Wynn’s and RAIN-X Blades within the Top National Car Dealership Groups and OEMs across the U.S. and Canada. The Business Development Manager (BDM) will leverage an established network of executive-level relationships to acquire and onboard large dealer groups, drive revenue growth, and support distributor expansion in underserved regions.

The role requires a strong financial acumen to create and execute financial models, forecasts, and strategic business plans that drive sustainable growth. While experience in automotive additives is a plus, the primary focus is on new car dealership / OEM acquisition with a secondary focus on distributor geographic expansion.

Success in this role will be measured by the ability to secure long-term dealership / OEM partnerships, execute revenue-driving strategies, and support Wynn’s distributor network.

Essential Duties And Responsibilities

  • Top National Dealer Group & OEM Acquisition Establish and leverage existing relationships to introduce and secure Wynn’s and RAIN-X programs.
  • Present data-driven business cases and ROI models to dealership owners, fixed operations directors, and decision-makers.
  • Drive adoption of Wynn’s automotive additive programs and RAIN-X premium blade solutions within dealership service and parts departments and OEM….. .
  • Create and execute strategic sales plans aligned with dealer revenue goals and operational efficiencies.
  • Financial Planning & Market Expansion
    • Develop and execute financial models, forecasting tools, and sales metrics to track and optimize growth opportunities.
    • Identify emerging trends in the automotive fixed ops space, including EV/hybrid service and dealer profitability strategies.
    • Work collaboratively with cross-functional teams to support revenue goals.
  • Wynn’s Distributor Expansion
    • In areas lacking distributor coverage, identify and evaluate potential new Wynn’s distributors.
    • Work with distributors to align business models with Wynn’s national growth strategy.
    • Provide training, support, and sales guidance to ensure distributor success in servicing key dealer accounts.
Supervisory Responsibilities

This position does not have direct reports but collaborates extensively with:

  • National Account Teams
  • Marketing, Finance, and Product Teams
  • Distributor Sales Teams

Qualifications

Education and Work Experience

  • Bachelor’s degree in Business, Marketing, Finance, or a related field (required).
  • 8 years in business development, sales, or strategic partnerships within the automotive dealership or aftermarket industry (required).
  • Previous experience selling automotive chemicals, fluids, or service programs (preferred but not required).

Desired Education/Experience

  • Established network within major dealership groups.
  • Proven ability to sell into fixed operations and present solutions to dealership executives.
  • Expertise in financial modeling, forecasting, and P&L impact analysis.
  • Ability to navigate complex sales cycles and drive long-term contractual agreements.

Certificates and Licenses

  • Automotive Sales or Fixed Operations certifications (preferred).

Job-Specific Knowledge

  • Deep understanding of dealership fixed operations, procurement, and service strategies.
  • Knowledge of financial forecasting and market expansion methodologies.
  • Understanding of OEM relationships and dealership decision-making processes.
  • Strong grasp of automotive service product positioning within large-scale dealer groups.

Competency

  • Strategic Sales Expertise – Proven success in high-value B2B sales within auto dealerships.
  • Financial Acumen – Ability to build financial models, forecasts, and ROI-driven business cases.
  • Relationship Management – Strong connections with dealer principals, fixed ops directors, and decision-makers.
  • Results-Driven – Track record of exceeding revenue and acquisition targets.
  • Negotiation & Presentation Skills – Ability to sell value-added solutions in high-stakes meetings.

Physical Demands & Work Environment

Physical Demands

  • Regularly required to communicate clearly, both verbally and in writing.
  • Frequent travel (up to 70%) to dealer groups, distributor locations, and industry events.

Working Conditions

  • Hybrid role (remote field travel).
  • Frequent dealership, distributor, OEM and corporate HQ visits.

Hours of Work

  • Typical business hours, with flexibility for travel and customer meetings.

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